AVP, Product Strategy & Development

First Abu Dhabi Bank (FAB)


Date: 48 minutes ago
City: Abu Dhabi
Contract type: Full time
Job Summary / Introduction

  • Bridge investment capabilities and client needs by translating market intelligence, competitor insight and distribution feedback into clear product priorities and commercial opportunities.
  • Support product strategy, proposition development and go-to-market planning across the FAB Asset Management range, working with Investments, Product, Sales and Distribution.
  • Act as a product specialist for client-facing teams by developing positioning, competitive comparisons and product narratives for institutional and distribution channels.
  • Contribute directly to revenue growth through RFPs, due diligence questionnaires, client proposals, pitches and market-entry initiatives.
  • Build systematic market intelligence and product analytics that inform management decisions, sales priorities and the mediumterm product roadmap.
  • Live and demonstrate the FAB AM values.

Key Responsibilities

  • Market intelligence and competitive analysis: Monitor market trends, industry flows, client demand, regulatory developments and competitor activity across relevant asset classes, products and client segments; maintain structured benchmarking of product ranges, performance, fees, positioning and distribution models.
  • Product strategy and roadmap: Convert market and client insight into product priorities, business cases and roadmap recommendations, highlighting addressable opportunities, capability gaps and commercial implications.
  • Product proposition and positioning: Work with investment and product teams to shape investment propositions, target segments, differentiators, fee positioning and go-to-market narratives, while specialist functions retain ownership of legal documentation, regulatory filing and implementation.
  • Product specialist support: Serve as a link between portfolio managers and commercial teams, translating investment content into clear, client-relevant messages and equipping sales teams with product comparisons, talking points and responses to client objections.
  • RFPs, DDQs and proposals: Lead or contribute to the product, strategy, market and competitive sections of RFPs, RFIs, DDQs and client proposals; coordinate inputs and maintain a reusable library of approved content and Q&A.
  • Client and distribution engagement: Support institutional and distribution sales in client meetings, product pitches, product education and follow-up, providing credible technical and market context.
  • Go-to-market and market entry: Develop market-entry assessments and go-to-market plans, including opportunity sizing, targetclient mapping, competitor analysis, positioning, pricing considerations and recommended actions.
  • Product analytics and management reporting: Build and maintain dashboards, peer groups and analytical tools covering flows, performance, fees, ratings, market share and competitive positioning; produce clear management reporting and actionable recommendations.
  • Cross-functional delivery: Coordinate multi-stakeholder initiatives across Investments, Product, Sales, Marketing, Legal, Compliance, Risk, Operations and Technology, managing dependencies and delivery timelines.
  • Regulatory and regional awareness: Maintain current awareness of key UAE, Saudi and wider GCC asset-management developments and assess implications for products, distribution and commercial opportunities.

Requirements / Qualifications

  • Experience: Typically 7+ years in asset management, product strategy, product specialist, market intelligence, business development or a closely related role within regulated financial services.
  • Product and market knowledge: Strong understanding of asset-management products, fund structures, distribution models and the drivers of product demand across institutional and intermediary channels.
  • Market intelligence: Demonstrated experience using industry databases and analytical tools to assess market size, flows, competitor ranges, performance, fees, ratings and positioning.
  • Commercial execution: Practical experience in RFPs, RFIs, DDQs, proposals, pitches and client engagement, with the ability to convert analysis into persuasive commercial content.
  • Stakeholder management: Proven ability to work across investment, product, sales and control functions and to communicate effectively with senior stakeholders.
  • Qualifications: Bachelor’s degree in Finance, Economics, Business or a related discipline.
  • Capabilities: Commercial judgement, analytical rigour, structured problem solving, executive communication, initiative, ownership and strong written English.

Preferred / Beneficial

  • Regional exposure: Experience across GCC markets is strongly preferred; international asset-management exposure is advantageous.
  • Qualifications: CFA, CAIA, AMF or equivalent professional qualifications are advantageous.

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