Communications & Media Executive
Piaget
Date: 2 weeks ago
City: Dubai
Contract type: Full time
Media Strategy & Planning, Budget & Agency Management
- Support the development and execution of annual media strategies across the MEIA region, in alignment with global and regional brand objectives.
- Contribute to the definition of campaign objectives, target audiences, channel strategies, KPIs, and investment plans.
- Monitor media budgets across social, digital, print, and out-of-home channels, ensuring efficient allocation of resources and adherence to approved budgets.
- Track spending and campaign performance to identify optimization opportunities and maximize return on investment
- Coordinate relationships with agency partners and ensure timely delivery of all campaign assets and deliverables
- Lead the briefing process with the media agency in collaboration with the media HQ team for annual planning as well as campaign-specific activations. (Develop clear briefs incorporating campaign objectives, target audiences, key messages, budgets, timelines, and learnings from previous campaigns.)
- Review and challenge agency recommendations, media plans, content proposals, and performance reports to ensure alignment with business objectives and brand standards.
- Oversee asset adaptation, local content production, approval processes, and campaign implementation to ensure consistency with Piaget’s brand guidelines.
- Coordinate the deployment of campaigns across social, digital, print, and out-of-home channels.
- Ensure seamless collaboration between HQ teams, agencies, regional stakeholders, and media partners throughout the campaign lifecycle.
- Support head of communication in driving 360 amplifications of key business initiatives, including major brand campaigns, High Jeweler events, boutique openings, and other product launches, events and cultural moments.
- Consolidate and analyze campaign performance across all media channels.
- Translate data and insights into actionable recommendations to continuously improve media effectiveness and future campaign planning.
- Monitor industry trends, competitor activity, and media best practices to identify new opportunities and drive innovation.
- Share regular performance updates and recommendations with regional and HQ stakeholders.
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