Director - Commercial

Executing the commercial growth strategy of Global Auto Hub, with primary focus on:

• Tenant acquisition and commercial leasing
• Automotive ecosystem development
• Strategic partnerships
• Brand positioning and market visibility
• Customer acquisition and relationship management
• Commercial product and service development

The role is critical in transforming Global Auto Hub from a real-estate-led project into a recognized regional and international automotive marketplace and ecosystem platform.
The ideal candidate combines:

• Strong commercial and business development capabilities
• Automotive industry understanding
• Real estate / freezone / trade ecosystem exposure
• Strategic thinking with hands-on execution ability
• Ability to build credibility with traders, OEMs, suppliers, logistics providers, financial institutions, and service partners

This role requires an entrepreneurial mindset and the ability to operate effectively in a startup-like environment during the development and construction phase of the hub

• Responsibilities: Commercial Strategy & Tenant Acquisition
  • Develop and execute the commercial go-to-market strategy for Global Auto Hub
  • Identify and attract:
  o Automotive traders
  o Used vehicle exporters
  o Fleet operators
  o Auction houses
  o Logistics companies
  o Inspection and certification providers
  o Refurbishment and service operators
  • Develop tenant acquisition strategies for:
  o Showrooms
  o Warehouses
  o Workshops
  o Logistics and storage facilities
  • Build and manage commercial pipeline and prospect database
  • Lead commercial negotiations and leasing discussions
  • Support pricing strategy development and commercial positioning
  
  2. Ecosystem & Partnership Development
  • Build strategic partnerships across the automotive value chain
  • Develop relationships with:
  o Banks and trade finance providers
  o Insurance companies
  o Customs and trade facilitation stakeholders
  o Inspection and homologation companies
  o Logistics and shipping providers
  o Government and freezone stakeholders
  • Support development of value-added service offerings
  • Identify partnership opportunities that strengthen ecosystem attractiveness
  
  3. Marketing & Brand Development
  • Develop Global Auto Hub brand positioning and messaging
  • Lead development of:
  o Marketing strategy
  o Digital presence
  o Sales and promotional materials
  o Event participation strategy
  o PR and media activities
  • Establish Global Auto Hub as a recognized automotive trade and mobility platform
  • Drive lead generation campaigns and customer engagement initiatives
  • Develop customer journey and customer experience concepts
  
  4. Market Intelligence & Commercial Planning
  • Conduct market analysis and competitor benchmarking
  • Monitor automotive trade flows, industry trends, and customer requirements
  • Support development of commercial forecasts and demand assumptions
  • Provide customer and market insights into strategic planning and budget discussions
  • Support annual business planning and forecasting activities
  
  5. Stakeholder & Relationship Management
  • Represent Global Auto Hub in meetings, conferences, exhibitions, and industry events
  • Build and maintain strong customer and stakeholder relationships
  • Coordinate with internal operational and project teams
  • Support Board and shareholder presentations related to commercial activities

Qualifications: Educational and Technical Qualifications:

Bachelor’s degree in Business, Marketing, Automotive Management, International Trade, or related field
Minimum 10 years of experience in:
Automotive industry
Commercial business development
B2B sales
Trade ecosystem or freezone environments
Proven experience in partnership development and commercial negotiations
Strong network within automotive, logistics, mobility, or trade sectors
Experience in startup, growth-stage, or transformation environments preferred
Strong presentation and stakeholder management skills
Strategic thinking
Commercial acumen
Relationship-building capability
Entrepreneurial mindset
Execution orientation
Negotiation skills
Communication and presentation excellence
High ownership mentality

Ability to work in ambiguity and build structures from scratch

Language Skills:

Fluent in English

Years of Experience:

Min 10 years