Growth Lead

Growth Lead – B2B Digital Platform (MEA)

Location: UAE | Scope: KSA, UAE, GCC

• Drive end-to-end partner adoption of the platform across MEA.

• Operationalize managed vs long-tail journeys with the right mix of self-service and assist.

• Build repeatable, automated growth workflows (AI-first) that scale without linear effort.

• Establish a fast experiment → learn → scale cadence across the partner funnel.

Deliverables:

Own the partner funnel (end-to-end)

• Acquisition:

Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs.

Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.

• Activation:

Design frictionless onboarding and first-order journeys. Decide when partners go self-serve

vs assisted, and remove time-to-value blockers.

• Conversion:

Optimize RFQ → Deal → Order flows. Apply AI intent routing, pricing/credit nudges, and

smart follow-ups to close faster with fewer touches.

• Retention:

Build lifecycle automation—self-service account management, proactive nudges, and CX

feedback loops—to drive habitual platform usage.

• Expansion:

Scale cross-sell/upsell via recommendations, bundles, and brand programs embedded

directly in partner journeys.

Differentiate journeys by segment

• Managed (Focused) partners:

Digitally enhance account management—faster quote-to-order, transparent

inventory/pricing, and seamless blending of PAM + platform. The goal is better CX with

fewer manual steps.

• Long-tail partners:

Make the platform the default way of doing business. Prioritize self-serve discovery, quick

checkout, automated support, and ISR only where it materially improves outcomes.

Build growth loops, not one-offs

• Run rapid experiments across onboarding, journeys, messaging, and UX.

• Kill what doesn’t work; double down and codify playbooks for what does.

• Convert winning tactics into always-on workflows.

AI-first & automation-first execution

• Use CRM/CDP signals to trigger automated outreach and in-product nudges.

• Deploy AI chat/voice for intent capture, query resolution, and smart routing.

• Ensure growth systems are self-sustaining, not campaign-dependent.

Cross-functional orchestration

• Product: Shape roadmap priorities that unlock adoption and conversion.

• Engineering: Partner on fast experimentation, instrumentation, and scale.

• Analytics: Diagnose funnel friction and validate learnings.

• Digital/MarTech: Activate campaigns and lifecycle automation.

• Sales/ISR: Embed platform-first behaviors into daily execution.

Voice of the partner

• Continuously capture feedback and translate it into journey, UX, and process improvements

that increase ease of doing business

• Experience: 7–8 years in growth, product, or digital roles wit

strong B2B/platform exposure; MEA/GCC context preferred.

• Builder–Operator: Hands-on with data, systems, CRM, martech, and journeys.

• First-principles thinker: Breaks problems down, designs simple systems, and scales them.

• Fast & decisive: High ownership, bias to action, comfortable failing fast.

• Systems mindset: Obsessed with automation, AI leverage, and repeatability.

• Collaborative leader: Orchestrates across teams; communicates clearly with business