Head of Growth & Distribution

We are looking for a Head of Growth & Distribution to join a new AI-powered entertainment and content production studio based in Dubai. The studio creates AI-generated series, short-form entertainment videos, virtual characters, and original media franchises for global audiences, combining creative storytelling with advanced AI technologies and its own production infrastructure.

In this role, you will lead the studio's global growth and content distribution strategy, turning creative content into audience engagement, viral trends, and recognizable entertainment brands. We are looking for a hands-on, entrepreneurial growth leader who can independently develop ideas, launch campaigns, test hypotheses, and scale successful initiatives using AI-powered tools and automation.

This is an opportunity to build a global growth function from the ground up, working closely with the creative production team and taking direct ownership of audience development, content performance, and international expansion.

Key Responsibilities

• Develop and execute global growth and distribution strategies for AI-generated series, short-form entertainment content, virtual characters, and original media franchises.
• Launch, manage, and scale social media channels across TikTok, Instagram Reels, YouTube Shorts, and other relevant digital platforms.
• Drive organic and viral growth through continuous experimentation with content formats, hooks, trends, storytelling approaches, and distribution strategies.
• Develop and execute paid acquisition campaigns across Meta Ads, TikTok Ads, YouTube Ads, and other relevant advertising platforms.
• Identify, engage, and collaborate with influencers, streamers, content creators, and digital communities to expand content reach and audience engagement.
• Research international markets, identify priority GEOs, and develop localized content distribution strategies for different audiences.
• Implement AI-powered tools and automation workflows to streamline content research, creative production, localization, analytics, and marketing operations.
• Design and manage growth experiments, including A/B testing, creative testing, audience segmentation, and performance optimization.
• Monitor and analyze key performance metrics, including audience retention, completion rates, repeat views, engagement, conversion, and acquisition costs.
• Collaborate closely with creative and production teams, providing audience insights and performance feedback to improve content development.
• Build scalable processes for distributing multiple AI-generated series, virtual characters, and entertainment formats simultaneously.
• Establish growth reporting, performance tracking, and experimentation frameworks to support data-driven decision-making.
• Take ownership of growth initiatives from strategy through hands-on execution, adapting priorities based on measurable results.
• As the studio expands, recruit and lead a growth team, coordinate external partners, and develop an efficient international distribution structure.

Requirements

• Approximately 3–7 years of experience in digital marketing, social media growth, creator economy, entertainment marketing, performance marketing, or related fields. Strong hands-on candidates with less experience are also welcome.
• Proven track record of growing digital audiences, launching successful social media channels, or executing viral marketing campaigns with measurable results.
• Strong practical understanding of TikTok, Instagram Reels, YouTube Shorts, and the mechanics of organic content distribution.
• Hands-on experience with AI tools for marketing research, content creation, localization, analytics, or workflow automation.
• Familiarity with AI platforms such as ChatGPT, Claude, Gemini, Runway, Kling, Veo, Midjourney, or similar technologies.
• Experience with marketing automation tools such as n8n, Make, Zapier, or comparable solutions, including the ability to build or adapt automated workflows.
• Strong understanding of short-form video performance, viral hooks, audience retention, content completion rates, and platform-specific engagement strategies.
• Experience with influencer and creator marketing, including creator discovery, negotiations, campaign coordination, and performance evaluation.
• Practical experience launching and optimizing paid advertising campaigns through Meta Ads, TikTok Ads, YouTube Ads, or similar platforms.
• Strong analytical skills, with the ability to design experiments, interpret performance data, optimize acquisition costs, and scale successful growth initiatives.
• Deep familiarity with digital entertainment culture, including gaming, streaming, internet humor, memes, and online communities.
• Understanding of international digital audiences and the ability to adapt marketing strategies across different markets and cultural contexts.
• Entrepreneurial mindset, high level of independence, and willingness to take ownership of both strategic and operational tasks.
• Ability to work effectively in a fast-moving environment, prioritize experiments, and make decisions with limited information.
• Strong working proficiency in English for international communication and collaboration.

Benefits

• The opportunity to build and lead a global AI entertainment growth and distribution function from the ground up.
• Direct influence on the development and international success of original AI-generated series, virtual characters, and entertainment franchises.
• A high level of autonomy, ownership, and freedom to experiment with new technologies, platforms, and growth strategies.
• Access to advanced AI tools, production technologies, and a dedicated creative production team.
• Resources to test, optimize, and scale successful growth initiatives.
• The opportunity to build and lead your own team as the studio expands.
• A dynamic, entrepreneurial environment focused on creativity, innovation, and measurable results.