Head of Marketing - Build a Growing UAE FMCG Brand Portfolio

• Join a fast growing UAE food business at an exciting stage of its growth
• Work directly with the Group CEO in a newly created leadership role
  
  

About Our Client

Our client is a growing UAE based consumer food business backed by a diversified investment group. The company has built a portfolio of locally produced food brands across several categories and is now entering its next phase of growth, investing in stronger commercial leadership, operations and brand development.

With products already available through leading modern retail channels, the business is looking to significantly strengthen its consumer presence and build recognisable brands with long term equity in the UAE market.

The role is based in the Northern Emirates with a hybrid working structure if you are based in Dubai/Abu Dhabi.

Job Description

• Lead the overall brand marketing and communications strategy across a growing multi category FMCG portfolio.
• Develop clear brand positioning, architecture and messaging to strengthen brand equity and consumer awareness.
• Create and deliver integrated consumer marketing campaigns across digital, social, PR, content and offline channels.
• Drive the development of brand guidelines, tone of voice, visual identity and consumer communications.
• Build annual marketing plans and manage budgets in line with wider commercial objectives.
• Develop consumer insights and use market data to identify opportunities for brand growth and differentiation.
• Manage PR, communications, media relations and external agency partnerships.
• Oversee digital and social media strategy, ensuring consistent and engaging consumer-facing content.
• Partner closely with the Commercial and Operations teams while maintaining a clear focus on brand building rather than trade marketing.
• Support new product launches and portfolio expansion with strong go to market positioning and communication plans.
• Track campaign effectiveness, brand health and consumer engagement to continuously improve marketing performance.
• Act as the senior marketing advisor to the Group CEO and help build the marketing function as the organisation grows.
  
  

The Successful Applicant

• Strong experience within FMCG brand marketing, ideally across food, beverages or other high frequency consumer categories.
• Proven experience building consumer brands and strengthening brand equity within UAE.
• Strong understanding of brand strategy, consumer marketing, communications, PR, digital and social media.
• Experience managing integrated marketing campaigns from strategy through to execution.
• Commercially aware but fundamentally a brand marketer rather than a trade marketing specialist.
• Comfortable operating in an entrepreneurial or growing business where the marketing function is still being developed.
• Able to work closely with senior leadership and influence business decisions at CEO level.
• Strong leadership, communication and stakeholder management skills.
• Arabic speaking is essential.
• Must be comfortable commuting to the Northern Emirates approximately two days per week.
  
  

What's On Offer

AED 45,000 per/m + benefits.

Contact: Ali Nomani

Quote job ref: JN-072026-7063709