Paid Social Lead

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We’re on a mission to deliver accessible online trading products around the world through education and accessibility.

Think finance is stuffy? Think again.

"At Equiti, we’re building fintech with a purpose: making wealth tools accessible to everyone. As we continue to grow, we’re seeking talented individuals who thrive in innovative environments. , and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Marketing department would like to welcome a detail-oriented.

Paid Social Lead for a fully remote position.

This position is open to remote candidates globally. Applicants located in Dubai will be considered for a full-time, on-site employment arrangement.

Responsibilities

Campaign Management & Execution

• Plan, build, and optimise paid social campaigns across Meta (Facebook/Instagram), TikTok, Reddit, and X (Twitter) using platform-native tools
• Execute full-funnel campaign setups (prospecting, retargeting, conversion) aligned to performance KPIs such as CPL, CPA, ROAS, and LTV
• Leverage platform automation and AI-driven solutions (e.g. Meta Advantage+ / AI campaigns, TikTok Smart+) to scale performance efficiently
• Continuously monitor and optimise campaigns based on performance data, identifying opportunities across audience, creative, bid strategy, and placements
• Manage campaign pacing, budgets, and spend allocation to ensure efficient delivery and maximise return

Tracking, Measurement & Reporting

• Manage robust tracking frameworks including Meta Conversions API (CAPI) to ensure accurate measurement and attribution in a privacy-first environment
• Understand and troubleshoot signal loss issues (iOS/privacy changes) and improve data quality through server-side tracking and first-party data integration
• Analyse campaign performance using platform analytics and tools such as Google Analytics, identifying trends and optimisation opportunities
• Produce regular, high-quality performance reports with clear insights, learnings, and actionable recommendations
• Conduct A/B testing across creatives, audiences, and bidding strategies to drive continuous improvement

Creative, Audience & Platform Optimisation

• Apply audience strategies such as lookalikes, retargeting, and signal-based targeting to improve acquisition efficiency
• Ensure creatives follow platform best practices
• Maintain a strong understanding of platform trends, algorithm changes, and new ad formats to keep campaigns competitive

Collaboration & Process

• Work closely with Paid Search, Analytics, Creative, and broader Acquisition teams to ensure integrated campaign strategies
• Support campaign planning, audits, and performance reviews across the wider Paid Digital Acquisition team
• Maintain high standards of quality assurance (QA) across campaign setup, tracking, and reporting
• Support reconciliation and finance processes

Skills & Competencies

• Strong hands-on expertise across Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and X Ads
• Solid understanding of tracking and attribution, including Pixels, CAPI, Events APIs, and first-party data strategies
• Experience working with AI-driven campaign types and automation
• Strong analytical mindset with the ability to interpret campaign data and translate it into actionable insights
• Knowledge of full-funnel paid social strategy, including audience segmentation, retargeting, and creative testing frameworks
• Excellent attention to detail with strong Excel/data analysis skills
• Ability to work in a fast-paced environment with changing priorities

Experience Requirements

• 4+ years’ hands-on experience managing paid social campaigns (agency, in-house, or ad-tech)
• Proven experience managing campaigns across multiple platforms (Meta required; Tiktok/Reddit/X strongly preferred)
• Demonstrable experience implementing or working with Meta CAPI or server-side/event-based tracking solutions, critical for maintaining data accuracy in modern advertising environments
• Experience optimising campaigns against performance KPIs (CPL, CPA, ROAS, conversion volume)
• Strong reporting experience, including translating performance data into clear insights for stakeholders
• Familiarity with analytics tools (e.g. Google Analytics) and attribution frameworks
• Exposure to highly regulated industries (e.g., financial services, insurance, fintech) is highly advantageous