PR & Influencer Manager

About the Role

Our client, a leading live experiences agency in the region, is looking for a PR & Influencer Manager to lead the full PR scope of a large-scale cultural festival in the Al Dhafra region, Abu Dhabi. The role starts immediately and runs until the first week of January 2027. You will be based at the client’s office in Dubai and move on site for the festival period.

You will:

• Lead PR planning and delivery before and during the festival
• Build and manage media coverage across regional and national outlets
• Run media engagements, PR stunts and on-ground activations
• Manage influencer and content creator engagement to amplify the festival

From the start date until early December you will work five days a week from the client’s office in Dubai, building the PR plan, media relationships and press materials. From 8 December until the first week of January you will be on site at the festival, leading on-ground media coordination, live issues and reporting.

This is a senior, hands-on role. We are looking for someone who has independently led the entire PR scope of a large event or festival, not someone whose experience is mainly in supporting a PR team.

Key Responsibilities

PR Strategy and Leadership

• Own the full PR scope of the project, from planning and execution through on-ground coordination and post-event reporting.
• Develop the PR plan, key messages and media timeline in line with the festival’s objectives.
• Report on coverage, reach and results to the client team.

Media Relations and Content

• Build and maintain direct relationships with journalists, editors and media outlets.
• Independently draft, write, review and finalise press releases and media materials.
• Secure and coordinate media coverage before and during the festival.

Media Events and Activations

• Plan and manage media days, media dinners and other press engagements.
• Plan and deliver PR stunts and on-ground activations that generate coverage.
• Coordinate influencer and content creator visits, briefs and deliverables.

Crisis Communications

• Develop a crisis communication plan for the live event period.
• Manage PR-related issues on site quickly and calmly, working with the client and operations teams.

Requirements

• Proven experience independently leading the full PR scope of events, festivals, or cultural and traditional events
• Strong media connections in the UAE, with hands-on media outreach experience
• Ability to write and finalise press releases without support
• Experience planning and delivering PR stunts and on-ground activations
• Experience organising media days, media dinners and press engagements
• Experience developing crisis communication plans and handling live event issues
• Valid UAE visa (required)

Ideal Background

• PR leadership on large-scale festivals or cultural events in the UAE is a strong advantage
• Experience managing influencer and content creator campaigns is a strong advantage
• Agency or live events background

Languages

• English: fluent, required
• Arabic: preferred

Working Conditions

• Full-time project contract: immediate start until the first week of January 2027
• Office-based: five days a week at the client’s office in Dubai until early December
• On site in the Al Dhafra region, Abu Dhabi: 8 December 2026 to the first week of January 2027
• Visa: you must hold your own valid UAE visa
• Event schedule: flexible to work evenings and weekends during the festival period