Product Application Specialist
Caterpillar Inc.
Date: 2 weeks ago
City: Dubai
Contract type: Full time
Career Area
Sales
Job Description
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
We are looking for a Product Application Specialist to join our Product, Services & Technology team working within one of the Constructions Industries newly formed divisions, Customer Solutions Growth Regions.
At Caterpillar, we’re committed to our customers, who build a better, more sustainable world with our products, services and solutions. We understand and show the value of why they should choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth. Through it all, we are one team– creating and delivering world-class products, services and solutions superior to the competition. Learn more about the Caterpillar Experience.
About Customer Solutions Growth Regions Division
This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing. The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers. This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of product, services and technology. The role will:
Regional Product Application Specialist covering Motor-Grader products in Africa and Middle East territories. The RPAS drives value selling through product and application expertise, aligned with regional go-to-market initiatives, and sales execution as a subject matter expert of assigned portfolio of products and services.
What You Will Do
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Top Candidates Will Also Have
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.
Posting Dates
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
Not ready to apply? Join our Talent Community.
Sales
Job Description
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
We are looking for a Product Application Specialist to join our Product, Services & Technology team working within one of the Constructions Industries newly formed divisions, Customer Solutions Growth Regions.
At Caterpillar, we’re committed to our customers, who build a better, more sustainable world with our products, services and solutions. We understand and show the value of why they should choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth. Through it all, we are one team– creating and delivering world-class products, services and solutions superior to the competition. Learn more about the Caterpillar Experience.
About Customer Solutions Growth Regions Division
This team, alongside dealers, engages closely with customers to create, customize and adapt solutions to meet their needs by leveraging the extensive range of offerings available today across products and services, digital and technology, rental and used, and financing. The division is regionally focused on Africa, the Middle East, Eurasia, Asia (excluding Japan), and Latin America (LATAM) and organized into three functional areas: Customer Facing, Customer Solutions and Business Enablers. This role is part of the Customer Solutions team focused on designing and delivering solutions in the areas of product, services and technology. The role will:
- Support Field Teams, Dealers & Customer with deep Product and Services expertise.
- Focus Product, Services & Technology development on solving customer problems at the segment and site level.
- Drive proactive Technology Adoption and Product & Services health management leveraging data insights from connected field population.
Regional Product Application Specialist covering Motor-Grader products in Africa and Middle East territories. The RPAS drives value selling through product and application expertise, aligned with regional go-to-market initiatives, and sales execution as a subject matter expert of assigned portfolio of products and services.
What You Will Do
- Providing product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.
- Conduct product performance studies, assess customer job site efficiency, collecting product and customer requirements in order to capitalize on opportunities for incremental sales to create business case for product improvement process and new product introduction program.
- Monetizing the customer value, through VST (Value Selling Tool) templates that combine the performance, efficiency and technology benefits under the customer perspective.
- Manages the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
- Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.
- Overseeing Percent of Industry Sales (PINS) trends, industry outlook, demand fluctuation and basic customer requirements.
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Top Candidates Will Also Have
- Experience working with Motor-Graders or closely related Construction Industries equipment (e.g. earthmoving machinery, road building equipment for CAT, SEM or other brands).
- Background in dealer-facing roles, supporting sales enablement, product application, and customer engagement across diverse markets.
- Exposure to Africa and/or Middle East markets, with understanding of varying customer needs, infrastructure maturity, and operating conditions.
- Experience combining technical product knowledge with commercial insight, contributing to value selling and differentiated customer solutions.
- This role requires up to 60-70% of business travel time.
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. Caterpillar does business on every continent, principally operating through three primary segments – Construction Industries, Resource Industries and Energy & Transportation – and providing financing and related services through our Financial Products segment.
Posting Dates
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
Not ready to apply? Join our Talent Community.
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