Regional Senior Manager - Market Enablement

Posting Start Date: 7/6/26

Purpose of the Job

To accelerate profitable growth by converting revenue strategy into actionable market execution - clear value propositions, product positioning, sales tools, pricing communication, training, launch readiness, and market insight - so commercial teams can sell the right products to the right customers with greater consistency, speed, and conversion.

Job Description

• Rationalize the full product portfolio to eliminate overlapping, improve clarity, and strengthen commercial focus.
• Develop product value propositions, GTM messaging, and commercial standards for key offerings.
• Build product tools, sales enablement frameworks, and structured playbooks for country teams.
• Build structured market analysis, customer behavior insights, and strategic recommendations for commercial teams.
• Translate product and pricing strategy into market-facing value propositions, sales narratives, customer segment plays, and proposition sheets for express, e-commerce, cross-border, returns, and value-added offerings.
• Build and maintain commercial playbooks that define target segments, use cases, qualification criteria, offer positioning, objection handling, and escalation paths.
• Convert market and customer insight into commercial actions, such as vertical campaigns, cross-sell motions, retention programs, and market-specific GTM adjustments.
• Create dashboards and reporting packs that help country and regional commercial teams understand funnel quality, performance by segment, performance by lanes, campaign effectiveness, and execution gaps.
• Drive sales capability building through onboarding modules, refresher training, talk tracks, certification paths, and structured feedback loops from the field.

Job Requirements - Experience and Education

• Bachelor’s degree in business, Marketing, Economics, Statistics, Supply Chain, or a related field.
• +7 Years of experience in commercial excellence, sales enablement, product marketing, GTM, business development, commercial strategy, or market intelligence, preferably in express, parcel, logistics, cross-border e-commerce, or B2B services.
• Preferably 2 - 4 years leading cross-functional commercial projects such as product launches, segment campaigns, sales-tool deployment, or process standardization.
• Familiarity with CRM and commercial systems, ideally including pipeline reporting, content management, pricing communication, and sales performance tracking.
• Deep understanding of express and forwarding solutions, trade lanes, and logistics market dynamics.

Leadership Behaviors

Building Outstanding Teams Setting a clear direction Simplification Collaborate & break silos Execution & Accountability Growth mindset Innovation Inclusion External focus

Skills

Resilience Commercial Acumen Coaching Communication Skills Decision Making Influencing Skills Leadership Skills Change Management Negotiation Skills Problem Solving Analytical Thinking Market Analysis Results Driven Product Design