Senior Business Development & Marketing Executive / Business Development & Marketing Manager

OVERVIEW

The Maples Group is a standard bearer in financial and legal services, trusted by many of the world’s largest hedge fund managers, private equity firms and international corporations.

Our distinction flows from our carefully curated team: 2,500+ professionals characterised by tenacity, ethics and exacting excellence. We hire smart and sharpen smarter, arming talent with best-in-class resources and skills. Operating in key financial centres across the Americas, Asia, Europe and the Middle East, our international presence offers a unique springboard for career development and cross-cultural immersion. Our side-by-side financial and legal services are similarly ripe for interdisciplinary learning and growth.

The Maples Group looks to add a Dubai-based Senior Business Development & Marketing Executive / Business Development & Marketing Manager to our team and invites eager and qualified candidates to apply. We are committed to diversity, inclusion and equality of opportunity as we attract, retain and develop world-class talent.

Who We Seek

Our merit-based culture suits professionals in pursuit of boundless careers and lives. Beyond their acumen, team members are collaborative and conscientious, bringing a healthy sense of drive and purpose to each interaction and to all aspects of their work.

About the Role

The Senior Business Development & Marketing Executive / Business Development & Marketing Manager will serve as a trusted business development and marketing advisor for the Dubai office. Reporting to the Regional Head of Business Development and the Regional Head of Marketing ("Regional Heads"), this role will play an important part in the development and execution of practice group strategy and will provide strategic and operational business development and marketing support to the Dubai office. Main responsibilities include but are not limited to:

Strategic planning

• Work closely with practice leaders and the Regional Heads to define, implement and measure growth strategies aligned with practice group objectives.
• Work closely with the Regional Heads to implement integrated BD and marketing plans and budgets aligned with the objectives of the Dubai office and assigned practice areas.
• Track BD and marketing activity, outcomes, follow-up actions and ROI where possible, using reporting to refine targeting and improve future initiatives.
• Use internal BD and marketing technologies and databases to support planning, targeting, delivery and measurement.
• Identify, evaluate and oversee strategic sponsorships and speaking opportunities at conferences and seminars for assigned practice groups.

Business development & client relationship management

• Support business development activity across practice areas, working proactively with partners and the Regional Head of Business Development to develop new and existing clients in line with BD plans and relevant CRM programmes.
• Support the planning and coordination of BD and CRM trips, including objectives, briefing packs, client research and follow-up actions.
• Prepare high-quality credentials, tailored proposals, pitches and RFP responses, ensuring strategic positioning, consistency and timely delivery.
• Maintain accurate CRM data, including client and target lists, pipeline activity, follow-up actions and reporting.
• Monitor market, client and competitor developments and share relevant insights with the BD team and lawyers to support planning, targeting and cross-selling opportunities.

Marketing and communications

• Work with the Regional Head of Marketing and specialist teams to plan and deliver targeted campaigns that raise the profile of the Dubai office and practice areas and support client engagement and business development objectives.
• Coordinate the development of thought leadership, client updates, and other content, working with lawyers and relevant teams to ensure clear messaging, timely approvals and effective distribution.
• Working closely with our Digital & Creative Services team to deliver engaging content.
• Support website, email and social media activity in coordination with digital colleagues, ensuring content is accurate, relevant to target audiences and consistent with the firm's brand and tone of voice.
• Coordination on profile-raising opportunities, including media activity, awards and external announcements, following agreed approval processes.
• Monitor campaign and event performance, including audience engagement, attendance and follow-up opportunities, and use insights to improve future activity and support reporting on marketing investment.

Events

• Plan and coordinate client events, seminars, webinars and conference participation, including invitations, target lists, marketing materials, branding, logistics, post-event follow-up and overall event evaluation.

Management and coordination

• Work closely with the Regional Heads to prioritise activity, manage deadlines and budgets, coordinate partner input and ensure effective execution of BD and marketing plans.
• Coordinate with the wider BD and marketing specialist teams to deliver campaigns and events, ensuring logistics and related administrative activities are effectively managed.
• Build and maintain strong working relationships with key stakeholders across the firm.
• Project manage agreed legal directory submissions, including timetables, partner input, deal highlights, referees and interview preparation, as well as the subsequent internal and external communication activities.
• Management of the Dubai office's corporate associations and sponsorships activity, ensuring they are in line with strategic objectives.
• Support ad hoc strategic projects outside of day-to-day responsibilities that benefit the wider function and firm.

EXPERIENCE

What You Bring

The successful applicant will have the ability to engage credibly with all members of the organisation, demonstrating enthusiasm and initiative. They will be able to provide both strategic and operational support and will be an excellent communicator with strong organisational skills and the ability to work effectively as part of a team. Attention to detail and the ability to handle a consistent and varied workload are essential. The successful applicant's skills and experience will include:

• Three to seven years' experience in business development and marketing in professional services, with knowledge of the finance or legal industry, B2B audiences and relevant BD and marketing tactics.
• Practical experience planning and delivering integrated marketing campaigns, client events and content initiatives aligned with business objectives.
• Strong writing, editing and proofreading skills, with the ability to translate technical subject matter into clear, client-focused content and maintain brand and messaging consistency.
• Working knowledge of email marketing, website content management and social media, and the ability to collaborate effectively with digital, creative and communications specialists.
• The ability to interpret campaign and event performance data, prepare clear reports and use insights to improve targeting, engagement and follow-up.
• Experience with InterAction or similar CRM systems, including the ability to maximise data value and support meaningful reporting.
• A collaborative team player with the ability to build strong relationships within the Marketing team, both locally and globally.
• Excellent verbal and written communication and presentation skills.
• Strong project management, organisational, time management and administrative skills.
• A proactive, hands-on approach with a positive, solution-focused attitude.
• Strong relationship-building skills and the ability to understand and respond quickly to the needs of internal stakeholders.
• The ability to manage multiple ongoing projects simultaneously, including associated deadlines and budgets, while remaining calm under pressure and applying logical and creative problem-solving.
• Strong service orientation, including responsiveness, clear expectation-setting, thoughtful questioning, solution development and ownership of issues through to resolution.

BENEFITS & REWARDS

The most enduring professional relationships are reciprocal relationships. The Maples Group prioritises employee health and wellbeing. Depending on your location, we offer a range of benefits, including:

• Comprehensive health coverage (medical, dental and optical)
• Competitive vacation packages
• Educational assistance and professional development programmes
• Savings or pension plan
• Life insurance
• Travel insurance
• Global mental wellness programme
• Sports clubs and social events

ABOUT MAPLES GROUP

Over five decades, the Maples Group has grown from modest beginnings into one of the world's preeminent professional services firms, offering specialised fiduciary, fund administration, regulatory and compliance, entity formation and management and legal services on the laws of the British Virgin Islands, the Cayman Islands, Ireland, Jersey and Luxembourg.

You can learn more about the Maples Group on our corporate website. Experience our culture and our people on our careers page or on LinkedIn.

Please note that it is Maples' standard policy to undertake various background screening checks on all applicants to whom a conditional job offer is made. All job offers are subject to the completion of satisfactory background screening checks. Further details on the background screening checks will be advised to each candidate who receives a conditional job offer from Maples.

Disclaimer: All personal information collected during the application process will be used for recruitment-related purposes only. Please refer to our Job Applicant Privacy Notice at maples.com/privacy for details on how we handle personal information relating to job applicants.