Specialist - Communication

AD Ports Group


Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
Job Description

  • Proactively develop and implement external PR and corporate communication plans for campaigns and projects for the Business Unit to meet business objectives and further build brand awareness.
  • Assess needs, create, oversee and execute written material in relation to corporate communications for the Business Unit

Responsibilities

Core Responsibilities:

  • Champion all external communications activities for the Business Unit and its businesses, and translate their strategies into integrated annual plans, media campaigns and tactical deliverables intended to achieve agreed-upon KPIs.
  • Sourcing stories and proactively arranging meetings to develop news and editorial materials, managing the approval process smoothly and effectively. Getting vital project and business information from the Business Units and relevant technical departments
  • Content generation - Create press releases, interviews, speeches, Q&A’s, digital content etc and be accountable for the accuracy and quality of all content generated for external/internal communications, social media and marketing, including videos, websites and brochures.
  • Define and oversee the delivery of annual plans, campaigns and media relations activities, working closely with the communications and marketing managers
  • To take a lead role in the development and implementation of communications plans and key messaging for the Business Unit
  • Serve as the key point of contact for Business Units and their relevant spokespeople managing public engagements, media activities and other relevant promotional opportunities
  • Understand objectives and ensure communication reflects the organisation’s strategic vision
  • Ensure the quality and consistency of all written and visual materials produced, including but not limited to press releases, fact sheets, written interviews, messaging documents, video and website content.
  • To manage the approvals process between the PR/Corporate Communications team, any third-party contacts and senior management within the approval chain
  • Manage/update and track figures/fact sheets
  • Maintain tracking, archiving and reporting of all communications activities responsible for
  • Develop a keen understanding of the Business Unit business and AD Ports Group
  • Maintain a good knowledge of the media relevant to the business and contribute to maintaining an updated database of key media representatives
  • Perform any other related duties as assigned by his/ her direct Manager or Director

Strategic Responsibilities:

  • To maintain good relationships with key media
  • To proactively build knowledge and be alert to opportunities, while being mindful of the resource available to deliver materials and current priorities for the team
  • To build productive relationships with the Business Unit, internal customers, researching briefs for stories and being alert to potential news opportunities
  • Advise and promote professional high standards of PR and communication.

Technical Competencies

  • Exceptional Arabic writing skills and grasp of English language
  • Good knowledge of the maritime sector and maritime sustainability and a willingness to learn about the Business Unit.
  • Strong PR and corporate communication skills
  • Knowledge of social media and latest digital practices for business to business
  • Strong project management skills
  • Track record of developing effective successful PR and corporate communication programmes
  • Ability to communicate fluently in English (Arabic a plus) both orally and written
  • Innovative and creative

Professional Competencies

  • Proactive
  • Self-motivated
  • Ability to work under pressure
  • Must be culturally aware with a good understanding of corporate priorities, management strategies and business objectives

Qualifications

Educational and Technical Qualifications:

  • Degree in business administration, journalism, public relations, or communications studies

Language Skills:

Must be fluent in Arabic and English

Years of Experience:

  • 6-8 years of experience, specifically public relations or communications

Nature of Experience:

  • PR Experience in a B2B and B2C environment and continuously updated with industry news would be preferred
  • Work experience in a range of different settings – majority to be media relations focused
  • Good familiarity with UAE & International Media
  • Commercial & cultural awareness

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