Visual Merchandiser
L'Oréal
Date: 3 weeks ago
City: Dubai
Contract type: Full time
Merchandising & Visual Merchandising Project Manager
Travel Retail West & Emerging Hub
Job Summary
In this exciting role, reporting to the Marketing & Retail Director, you will achieve retail excellence and brand relevancy by managing MEAI shops’ merchandising and visual strategy for your scope (brand and/or retailer).
Your Role & Responsibilities
Merchandising
Brand activation manager, Field teams, Retail design team, Product Managers
Skills You Will Grow
In our dynamic Travel Retail ecosystem
Travel Retail West & Emerging Hub
Job Summary
In this exciting role, reporting to the Marketing & Retail Director, you will achieve retail excellence and brand relevancy by managing MEAI shops’ merchandising and visual strategy for your scope (brand and/or retailer).
Your Role & Responsibilities
Merchandising
- Build Category/ Brand retail strategy in line with DMI, TR Zone and TRE objectives and priorities
- Manage Category/ Brand POSM from budget, retro planning, supplier brief, production, shipping to follow up and reports
- Manage Category/ Brand visuals and movies from budget, retro planning, supplier brief, printing, shipping to follow up and reports
- Create how-to documents to guide field managers and BAs in implementing new retail expression
- Create planograms for all stores configurations
- Update and optimize databases
- Follow up stock
- Ensure correct shops attribution: assign POSM and visual productions to shops
- Gather pictures and feedback from the field to enhance retail excellence in our top shops
- Build strong relationships with field teams and suppliers to ensure smooth roll out
Brand activation manager, Field teams, Retail design team, Product Managers
Skills You Will Grow
In our dynamic Travel Retail ecosystem
- Agility and entrepreneurial spirit
- Ability to manage complexity
- Strong cross-cultural communication skills and international experience
- Retail expertise
- Product merchandising : Creating and implementing the brand retail design and sustainable merchandising strategy in order to implement the brand image and identity in stores, reinforcing brand visibility.
- Visual merchandising: Creating and implementing a sustainable visual merchandising strategy during key events and animations.
- Brand local adaptation: Tailor global brand strategies to resonate with local market nuances.
- Retail literacy: Understanding business, brand, categories challenges and use cases to assess risks and opportunities, accordingly, mastering the key concepts of end-to-end retail, customer services and related innovations and trends.
- Attention to details, organization and rigor are a must have
- Retail knowledge and brand sensitivity
- Previous experience in merchandising and a good knowledge of the merchandising know-how (materials, production techniques) are mandatory
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