Ad Sales Executive

About the Company

Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

Responsibilities

• Drive Sales Success: Meet and exceed revenue targets by designing and executing retail media campaigns aimed at improving sales ROI and building brand awareness for grocery partners across the Careem platform.
• Client Relationships: Manage a portfolio of grocery brands and advertisers, nurturing long-term relationships. Act as a trusted consultant to CPGs and agencies, ensuring exceptional service and strategic alignment with their business goals.
• Campaign Strategy & Execution: Lead end-to-end media strategy development from pitch to execution, leveraging first-party insights and performance benchmarks. Guide clients on how to maximize visibility, drive conversions, and boost ROAS through Careem Ads.
• Cross-Functional Alignment: Collaborate closely with Category Managers to align campaign objectives with promotions and listings. Coordinate with Merchandising and Product teams to launch innovative solutions and pilots that enhance ad experiences and retail performance.
• Market Positioning: Champion the value of Careem as a multi-service super app, effectively communicating our unique proposition and competitive advantage within the grocery and retail media ecosystem.
• Pipeline Management: Maintain and grow a healthy sales pipeline through proactive outreach, client engagement, and CRM management. Ensure accurate tracking, reporting, and forecasting to meet individual and team targets.
• Data-Driven Insights: Analyze campaign performance to identify optimization opportunities. Present clear, data-backed recommendations to improve media efficiency and demonstrate ROI to clients.
  
  

Qualifications

• Agency Background: Prior experience working with or at media/advertising agencies and existing agency relationships is a must.
• Experience: Minimum 3-5 years of experience in digital media, retail advertising, or ad monetization preferably in grocery, CPG, or e-commerce environments.
• Proven Track Record: Demonstrated success in scaling ad revenues, growing client portfolios, and delivering impactful campaigns for grocery brands or CPG clients.
• Retail Media Expertise: Deep understanding of ad formats, audience targeting, performance measurement, and the evolving retail media landscape.
• Relationship Management: Ability to build strong rapport with clients, anticipate their needs, and translate insights into effective media solutions.
  
  

What We’ll Provide You

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.