Airline Loyalty Programme Officer

Synopsis

Airline Loyalty Officer plays a crucial role in executing the day-to-day activities of the airline loyalty program. This role focuses on programme design and benefits, implementing campaigns, supporting member engagement, and ensuring the smooth operation of reward redemption and accrual processes. The Officer works closely with the Airline Loyalty Manager to ensure that loyalty strategies are successfully executed on the ground, including offer management, reporting, and reconciliation tasks.

Accountabilities

• Oversee virtual club initiatives, ensure smooth operation of the virtual clubs.
• Track day-to-day redemption and accrual activities.
• Ensure that all transactions are processed accurately and reconcile discrepancies promptly.
• Handle redemption reconciliation, ensuring that all activities are accurately reflected in the system, including proper member rewards and points adjustments.
• Support the operations and reporting of the status match program, ensuring that all offers and status allocations are processed correctly and efficiently.
• Airline Loyalty Execution: Implement offers, co-marketing initiatives, and penetration campaigns to support the loyalty program's objectives.
• Execute campaigns for member enrolment, first flight offers, and miles expiry promotions. Work closely with the marketing team to ensure timely and accurate campaign execution.
• Execute of repetitive, off-the-shelf campaigns at the regional or market level, ensuring timely rollouts and effective communication to members.
• Campaigns and offers: Assist in designing, orchestrating, and reporting on market-level offers and regional repetitive offers, ensuring that these initiatives are aligned with broader program goals.
• Programme Design: Conduct deep dives into earn/burn metrics, providing insights beyond simple performance tracking.
  
  

Education & Experience

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in customer service, marketing execution, or loyalty program operations.
• Strong attention to detail and the ability to work with data and dashboards.
• Experience in reporting and presentation, with the ability to present actionable insights.
• Strong communication skills and a customer service orientation.
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

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