Apple Channel Store Advisor, Dubai - #57860


Date: 1 week ago
City: Dubai
Contract type: Full time

Posted: May 13, 2024

Weekly Hours: 40

Role Number:200549475

The people here at Apple don’t just build products - we craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that supports the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. The role is internally known as an Apple Staff in Channel (ASC), and you are the link between our future customers and our products. You’ll be responsible for crafting an extraordinary experience, and you’ll help build a network of committed Apple customers! You’ll showcase your ambitious spirit as you lead the sales, merchandising, and operations of an Apple Shop within a consumer electronics store. In addition, you’ll encourage our retail partner’s staff through your visionary style, love for technology, and passion about Apple every single day! In this role, you are a dynamic leader, business manager and influencer based within a multi branded retail shop. The role's purpose is to grow the Apple product and add-on business in the shop and will be held accountable for performance by providing excellent customer service, giving product demonstrations, and ensuring all Apple fixtures and merchandising elements are up to date and maintained according to Apple’s standards.

Key Qualifications
  • Validated experience in a retail environment or recent graduate with extraordinary customer service skills.
  • Adaptive and solutions-based approach to business management.
  • You truly love connecting with customers and helping them understand technology on a human level.
  • You have the ability to discover customers’ needs and values.
  • Engaging and confident presentation style.
  • Excellent written and verbal communication skills.
  • Ability to work autonomously and self driven.
  • Results driven without compromising quality.
  • Good with numbers and ability to analyse data.
  • You thrive in a dynamic environment.
  • High level of ethics, values, integrity, and trust.
  • Solid work ethic with a flexible and adaptable approach to work.
  • Passionate about details.


The ASC has the following responsibilities to fulfil as they relate to four key areas: Customer: We are responsible for ensuring each customer has a world-class Apple customer experience Promoting Apple products and solutions by passionately sharing the benefits and values of Apple products through product demonstrations. Conducting 1:1 and 1:many (where applicable) product demonstrations using worldwide developed demonstration scripts for guidance and mentorship. Building a community of dedicated Apple customers who will come back to consult the ASC on future Apple purchases. 2. In-store Merchandising The ASC operates as the business manager in a point of sale. As such, it is the ASC’s responsibility to develop the virtual team to maintain the quality and appearance of the in-store merchandising in order to give the customer the best possible Apple experience. Responsibilities include: Ensuring all merchandising elements (including demo content, as well as all 2D and 3D elements) are up to date and follow Apple worldwide standards with a high attention to detail We guide and educate the shop team members to work together to establish and maintaining tidiness according to worldwide guidelines. Flagging to the manager any maintenance issues with any Apple merchandising execution in the store. Maintaining the brand image through dynamic attention to visual standards. 3. Staff Management A successful ASC proves him or herself of significant value to a Reseller’s management team and gains support without authority. You will have a strong eye for business and understanding of the business partners business and goals. Responsibilities include: Living as a promoter of the Apple brand to Reseller’s staff / management, and keeping them engaged current on Apple’s latest and the greatest products. Understand what the Reseller’s business goals are and link Apple’s goals to theirs. Identifying and maintaining a “virtual team” of key staff members who the ASC will train and transform into Apple Professional / Experts. The training of the “virtual team” is essential, as they will depend on this group to support Apple’s business in every way. 4. Apple Corporate/Manager The ASC is able to provide key insights on the Apple business and identify business opportunities. Responsibilities include: Monitoring performance results and inventory levels across multiple lines of business. Monitoring standardized metrics and trend tracking. Providing insightful feedback that will help to further develop and improve upon Apple Shop performance. Working together with partner store leadership to achieve and improve results and drive lasting impact. Working cross functionally with store managers to drive extraordinary outcomes for everyone.

Education & Experience

Bachelor’s degree or equivalent experience preferred.

Additional Requirements
  • Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.
  • We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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