Assistant Director of Marketing

Job Description

A little taste of your day-to-day:

Every Day Is Different, But You'll Mostly Be

• Brand Strategy and Positioning:
• Develop and execute comprehensive marketing strategies to enhance the resort's brand positioning in the luxury market.
• Collaborate with senior leadership to align marketing efforts with overall business objectives.
• Digital Marketing and Online Presence:
• Oversee the development and implementation of digital marketing campaigns, ensuring a strong online presence across various platforms.
• Manage social media channels to engage with the target audience and showcase the resort's unique offerings.
• Content Creation and Storytelling:
• Create compelling and immersive content that effectively communicates the resort's story, values, and distinctive features.
• Collaborate with creative teams to produce visually stunning and emotionally resonant marketing materials.
• Partnerships and Collaborations:
• Identify and cultivate strategic partnerships with influencers, brands, and organizations that align with the resort's luxury image.
• Negotiate and manage collaborations to maximize brand exposure and enhance the resort's image.
• Event Planning and Promotions:
• Plan and execute exclusive events, promotions, and campaigns to attract high-profile clientele.
• Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.
• Market Research and Analysis:
• Stay abreast of industry trends, competitor activities, and market dynamics to inform marketing strategies.
• Conduct regular analysis of marketing performance metrics and adjust strategies accordingly.
• Team Management:
• Lead and inspire a high-performing marketing team, providing guidance, mentorship, and fostering a collaborative and innovative work culture.
• Directly oversee the activities of the PR Manager and Content Creator, ensuring their efforts align with the overall marketing strategy and brand objectives.
• Conduct regular performance evaluations, set goals, and provide constructive feedback to drive professional growth within the team.
• Foster a cohesive and creative team dynamic, promoting effective communication and collaboration across all marketing functions.
  
  

What We Need From You

• Bachelors degree in Business Administration, Marketing, Advertising, Communications
• 5 years of experience in Marketing, Distribution Marketing or Digital Marketing
• Proven experience in luxury hospitality marketing, with a focus on five-star resorts or premium brands is mandatory, previous experience with IHG Hotels & Resorts in marketing department is advantageous
• Experience in affiliate and partner marketing locally and internationally
• Demonstrated expertise, knowledge and experience in online & offline marketing
• Creative, innovative, and aware of new technology trends in the travel industry
• Good understanding in social media platforms (Facebook, Instagram, LinkedIn)
• Proficiency in Excel, Word, PowerPoint, Photoshop
• Excellent communication skills, with strong command of spoken and written English and native language (where applicable)
• Strong strategic thinking and analytical skills.
• Exceptional communication and presentation abilities.
• Ability to lead and collaborate effectively in a fast-paced, dynamic environment.
  
  

What You Can Expect From Us

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life including a full uniform, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well both inside and outside of work and through our my Wellbeing

framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you'll become part of our ever-growing global family.

Apply Now!