Assistant Manager - Marketing (F&B and Wellness) - Jumeirah Zabeel Saray

About Jumeirah & the Hotel

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 31 properties, including 33 signature F&B restaurants, across the Middle East, Europe, Asia and Africa. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

Jumeirah Zabeel Saray is a luxurious beachside resort located on the West Crescent of the iconic Palm Jumeirah in Dubai. The interior of the resort is inspired by the ancient palaces of the Ottoman Era and features hand-painted finishings, artworks and stunning murals influenced by the Golden Age of the Ottoman Empire. The resort features 405 rooms and suites, 38 Royal Villas, and the award-winning Talise Ottoman Spa, one of the largest and most luxurious spas in the Middle East. Amenities include Sinbad’s Kids Club with a splash park, the entertainment venue Zabeel Theatre, motorised and non-motorised water sports by the pristine private beach, and a curated selection of eleven distinct restaurants & lounges, offering a myriad of culinary experiences.

About the Job

An opportunity has arisen for an Assistant Manager to join the Marketing team at Jumeirah Zabeel Saray. The main duties and responsibilities of this role:

• Drive visibility, positioning, and storytelling for Jumeirah Zabeel Saray’s Food & Beverage outlets and Talise Ottoman Spa by curating and executing seasonal campaigns to boost brand recognition, guest engagement, and revenue across digital, print, and on-property channels.
• Collaborate closely with the Director of Marketing to implement short- and long-term resort strategies, multi-channel marketing initiatives, and integrated campaigns aligned with annual revenue goals to increase footfall from both external and in-house guests.
• Oversee F&B and Wellness online marketing plans in partnership with agencies, including SEM, SEO, EDM, social media, digital campaigns, and PR; monitor campaign performance, manage budgets, and recommend optimizations.
• Lead influencer engagement, media collaborations, and partnerships to maintain continuous visibility of F&B and spa offerings in Dubai’s competitive market.
• Manage CRM updates and monthly e-communications, ensure campaigns align with brand standards, budgets, and deadlines, and communicate project objectives and timelines to operations teams.
• Coordinate content creation (photoshoots, videos), community management of social media, marketing and community events, agency/supplier relationships, competitor reviews, and identify collaborative opportunities for key seasonal campaigns and pop-up concepts.

About You

• The ideal candidate will have 3-5 years of experience working with luxury brands or in hospitality, specializing in F&B and Wellness marketing, along with a professional qualification such as a Certificate, Diploma, Bachelor’s, or Professional Degree in Marketing, Advertising, or Media; a Chartered Institute of Marketing qualification is desirable.
• They must possess strong skills in traditional, digital, and content marketing, including social media expertise, proficiency in the full Microsoft Office suite (especially Excel and PowerPoint), as well as experience with graphic design and data analytics tools.
• A thorough understanding of current F&B and Wellness industry trends is essential, coupled with strong analytical skills to conduct competitor research, assess SWOTs of outlets, and make data-driven marketing decisions.
• Excellent spoken and written business English is required, and any additional language skills will be considered an advantage, alongside strong communication abilities across various platforms and stakeholder levels.
• The candidate should demonstrate strong project and event management capabilities, with the ability to handle multiple marketing campaigns and initiatives efficiently under tight deadlines while maintaining high standards of quality.
• We seek a dynamic, confident, and highly enthusiastic individual with excellent time management, negotiation, and stakeholder management skills, who is a positive team player with strong personal drive to succeed and deliver outstanding results.

About the Benefits

We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.