Associate Business Director - Content

Company Description

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Overview

As an Associate Director, you will work closely with the BD of Strategy & Growth to drive collaboration, product innovation, and product leadership for global clients. You will be a key leader in conducting in-depth content audits and research, ensuring data-driven decision-making and optimization of content strategies.

You will not only support pitches but lead them across the Groupe, working closely with cross-functional teams, agency leadership, and market leads to develop and execute compelling content strategies and solutions in pitches and outside of it. Additionally, your role will be instrumental in ensuring smooth transitions for newly acquired businesses into their final teams while maintaining a high level of engagement with senior stakeholders across different markets.

Responsibilities

Technical & Product

• Understand the world of content - web, social, influencers, partnerships, production, sponsorships - and can craft solutions within each space. Bonus if you're a gamer!
• Be a jack of all trades when it comes to content audits - conducting social listening, partnership audits, SEO analysis, and performance assessments to develop a clear strategic way forward in the content space.
• Ensure content solutions address business, marketing, brand, and communications goals, leveraging data, insights, and trend analysis.
• Act as a strategic partner in content development phases, collaborating across multiple teams to ensure alignment and executional excellence.
• Maintain strong collaboration with vertical leads within the Content Practice, ensuring seamless integration of insights, strategy, and execution.
• Foster innovation by staying ahead of digital, social, and content trends to drive client success and business growth.
• Assist in the transition of newly acquired businesses to their future teams, ensuring continuity and seamless handover.
  
  

Business Acumen & Operational Efficiency

• Support the BD of Strategy & Growth in ensuring smooth business transitions from pitches to execution.
• Utilize available platforms and tools to drive operational efficiency, streamline workflows, and improve content delivery.
• Provide financial and operational insights to enhance account stability and profitability.
• Collaborate with practice leads to ensure the right talent and resources are in place for ongoing and new projects.
• Identify process improvements and recommend strategies for optimizing the business's content operations.
• Track and report key performance indicators (KPIs) to measure success and drive continuous improvement.
  
  

Innovative & Analytical Mindset

• Conduct thorough research on market trends, consumer behavior, and emerging technologies to uncover new content opportunities.
• Leverage data-driven insights to inform decision-making and optimize content performance.
• Develop and present strategic recommendations to enhance engagement and business outcomes.
• Transform complex information into actionable content strategies that deliver results.
• Foster a culture of innovation and creative problem-solving within the team.
  
  

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers.
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.
• Able to provide constructive feedback to others in a timely manner.
• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.
• Able to motivate their team to pursue goals and deliver beyond their beliefs.
• Able to assess ideas and people on merit alone, without bias or favouritism and gives recognition when due.
• Empowers individuals to solve problems with full support when needed.
• Capable of coaching and supporting others by aligning career expectations providing actionable, open, and constructive feedback.
  
  

Self

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Demonstrates the growth mindset and proactively adapts behaviour and performance for sustained success.
• Able to set high impact objectives and goes above and beyond to exceed performance.
• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
  
  

Qualifications

• Bachelor's degree in a relevant field (Marketing, Advertising, Communications, or Business Administration); a master’s degree is a plus.
• Proven experience in content strategy, business development, and operational efficiency, ideally in an agency environment.
• Platform certified (META, TIkTok, Amazon, Snap, etc)
• Experience in transitioning new business wins into final execution teams.
• Strong understanding of digital, content, and social media ecosystems.
• Excellent leadership skills with a track record of mentoring teams and driving successful content initiatives.
• Ability to handle multiple projects in a fast-paced, high-growth environment.
• Strong business acumen, with a focus on revenue growth and operational efficiency.
• Advanced proficiency in Microsoft PowerPoint and Excel for presentations and reporting.
  
  

Additional Information

R-2603P-2921