AVP- Affluent Client Marketing - #49631

First Abu Dhabi Bank

Date: 2 weeks ago
City: Abu Dhabi
Contract type: Full time
Company Description

First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.

Job Description

  • The AVP of Client Marketing is responsible for creating and executing marketing plans across a portfolio of products, managing agency relationships and leading a team of creative marketers.
  • Client marketing means understanding clients and anticipating their needs, delivering higher end marketing campaigns and experiences.
  • The AVP will have to inspire the team to work collaboratively across functions including creative, digital and social, ops, research, analytics, events and PR across all products. The role reports to the SVP Head of PBG Marketing.


  • Translate the vision for our products into consumer-focused marketing and communication plans.
  • Increase our position in the market with customer 1st focus, NPS improvement and digitization.
  • Steer and coach a team.
  • Develop a strategic approach on several topics in our current reality, with a focus on consumer and business insight driven campaigns.
  • Ability to deliver on executional excellence, managing projects on time and within budget.
  • Work collaboratively across functions including creative, digital, social, ops, research, analytics, activation and PR across all products.
  • Functional areas covered: Key Client Group (KCG), Private Banking, Elite & Investment Management Product & Services.

  • Bachelor’s degree in marketing or related discipline.
  • 15 years relevant experience in the marketing with at least 5 years in similar positions of progressively increasing managerial responsibilities.
  • Experience in a leadership role managing agencies and teams.
  • Marketing background from FMCG / CPG preferred. Lifestyle brand experience a plus.
  • Experience of working with global, regional and local marketing teams with experience in the region and ideally also developed markets.
  • Outspoken creative ability and able to inspire others.
  • Able to build and execute on creative ideas.
  • Comfortable in understanding marketing strategies and plans.
  • Effective at decision making.
  • Able to adhere to clear marketing processes and influence other departments to align.
  • Demonstrate a proactive, flexible and solution driven attitude and stress resilient.
  • Proven people skills and a strong leader can influence and convince people. Team player.
  • Good communication and project management skills.
  • Dynamic personality, continually learn, innovative and consumer focused. Want the most out of career and life. Sense of humor and can bring a sense of fun, creativity and innovation to the workplace. Looking for out of the box thinkers.
  • Fluent in English and ideally Arabic also.
  • Computer literate and technology passionate.
  • Ability to travel between office locations for meetings and workshops.


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