Brand & Communication Lead - RO

Have you ever imagined to be part of one of the biggest food companies in the world?

Nourish life is our commitment. This is not limited to food production – it extends to projects, initiatives and causes we embrace. In order to deliver quality products, we have a team dedicated to innovating every day. We have more than 100,000 employees worldwide. A large team that has a global vision, without leaving aside the local needs.

Each member of our team is important to make BRF one of the largest food companies in the world. We are guided by values that serve as a compass for our work. Ethics in all actions, transparency in our value chain and innovation are non-negotiable points for us.

Come and join us to be part of this food giant!

BRF values and promotes an inclusive and diverse culture. We consider persons with disabilities for all our opportunities.

Job Description

As part of our ongoing growth and commitment to innovation, we are seeking a Brand and Communication Lead for the GCC region. This position will be responsible for leading, optimizing and executing communication strategy, with a focus on both brand equity growth and high-impact campaigns across ATL and BTL channels. The Lead will work closely with cross-functional stakeholders, and drive brand consistency and equity across all touchpoints, while ensuring efficient budget management.

Main Activities

• Drive long-term brand equity growth, overseeing brand positioning, innovation and communication strategies across GCC markets
• Optimize regional campaigns calendar, driving initiatives that align with both short-term goals and long-term brand vision.
• Ensure that communication strategy aligns with business objectives, market dynamics and consumer behavior insights.
• Develop communication and media strategy for Innovations and New Categories.
• Lead the brief, development, and execution of 360 marketing campaigns and media, ensuring timely delivery and alignment with overall business objectives.
• Drive cross-functional collaboration with trade marketing and sales to ensure integrated campaign strategies that maximize impact.
• Establish and oversee campaign performance metrics, ensuring results are maximized and budgets are adhered to.
• Raise awareness and engagement regarding marketing campaigns within BRF.
• Ensure campaigns deployment and local trade campaigns are following brand guidelines.
• Regularly update the senior leadership team on campaign performance, adjustments, and lessons learned.
• Lead packaging projects, including visual identity revamp, new packaging for innovations, line extensions and packaging optimization projects for the portfolio of brands available in the GCC.
• Ensure consistency with brand package guidelines
• Seek processes optimization
• Manage Marketing OPEX project budget thoroughly to ensure adherence with the forecast and targets.
• Ensure Compliance and financial processes, including, procurement, purchase requisitions, timely invoice management and provisions.
  
  
  

Requirements

• Bachelor’s degree in business, Economics, Engineering, Supply Chain Management, Business Management, Marketing, or a related field
• MBA or equivalent is a plus.
• Fluent in Arabic and English are mandatory, Portuguese is a plus
• 6+ years of experience in an FMCG company within the marketing function
• Minimum of 4 years experience in brand or communication roles in the Middle East
• Desirable experience in PR
  
  
  

Knowledge & Skills

• Foundation of marketing experience in consumer brand marketing
• Campaign building experience, both ATL and BTL
• Media strategy and planning know-how
• Expertise in digital marketing, including social media management and content creation
• Excellent interpersonal, written, and verbal communication skills
• Strong strategic and operational planning experience
• Advanced skills in data analytics and marketing technology tools
• Strong project management skills, with the ability to manage multiple projects and stakeholders and prioritize tasks effectively
• Expert in managing large-scale budgets and multi-channel campaigns
• Experience in crisis management and brand reputation monitoring
• Ability to work well under pressure and meet tight deadlines
• Ability to work independently and as a part of the team
• Proficiency in Microsoft Office (PowerPoint, Excel, Think Cell, Word)
• Expertise in AI is a big plus
  
  
  

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