Brand Executive

GMG


Date: 20 hours ago
City: Dubai
Contract type: Full time
WHO WE ARE:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

WHAT YOU'LL BE DOING:

  • Analyze historical data and trends to identify current and future brand gaps and opportunities.
  • Conduct thorough market research and competitor analysis of the brand to identify consumer insights, market trends, and competitor activities.
  • Monitor and evaluate brand performance metrics—such as category mix, sell-through, price points, Pareto analysis, SKU efficiency, and YTD performance—on a weekly and monthly basis, providing data-driven recommendations to the Senior Brand Manager.
  • Assist in creating consumer-focused customer segmentation across all channels, including DTC, Multi-Concept, and Wholesale.
  • Manage Trasix E-catalogs, including pricing and segmentation, to support seasonal orders for internal and external partners.
  • Consolidate orders and review category purchases to ensure alignment with brand targets, including contractual volumes, categories, and product mix.
  • Communicates, consolidates, and follows up on product requirements and insights derived from sales and store data with management.
  • Coordinate with the RBM and Go-to-Market team to set up seasonal showrooms.
  • Collaborate daily with cross-functional teams to execute brand strategy, drive sales, and coordinate sample follow-ups with brand and logistics teams.
  • Maintains vendor contacts, coordinates product demonstrations, and procures product samples to support the Senior Brand Manager in decision-making.
  • Collaborate with stakeholders on strategic initiatives, manage article master POs, and drive brand visibility through industry insights and innovation.
  • Handle additional administrative and ad hoc tasks as assigned.

WHAT WE NEED:

  • Minimum 5 years of experience in brand management, buying coordination, or as an assistant buyer.
  • Preferably with relevant experience in sports retail industry.
  • Bachelor’s degree in Business Management, Fashion, Buying and Merchandising, or a related field.
  • Strong understanding of brand management principles.
  • Proficiency in data analysis and brand metrics, with the ability to evaluate performance and deliver actionable insights.

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