Brand Experience Executive | Al-Futtaim Automotive | BYD

Job Requisition ID: 169681

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

• The primary focus of the role will be responsible for supporting the execution of offline brand activations, on-ground events, and showroom experiences to enhance customer engagement and brand perception. This role ensures seamless implementation of experiential marketing initiatives across key physical touchpoints, including showrooms, retail environments, sponsorship events, and activations. The individual will work closely with internal teams and external partners to deliver immersive, high-quality brand interactions that align with business objectives and customer expectations.
  
  

What you will do:

• Support the planning and execution of brand activations, events, and sponsorships.
• Coordinate showroom experience enhancements, including layout, branding, and customer engagement elements.
• Assist in managing vendor relationships for event logistics, branding materials, and experiential setup.
• Ensure brand consistency across all physical touchpoints, including signage, merchandising, and in-store displays.
• Facilitate customer engagement initiatives such as test drives, product demonstrations, and interactive experiences.
• Monitor and analyze the effectiveness of offline activations and events through customer insights and performance report.
  
  

Required Skills to be successful:

• - Project coordination and event planning skills
• - Knowledge of customer experience journey mapping and experiential marketing tactics
• - Ability to analyze customer feedback and generate performance reports
• - Exposure to working with external agencies, vendors, and partners for event execution
  
  

About the Team:

• Reporting to the Marketing Manager and will work closely with internal and external stakeholders
  
  

What equips you for the role:

• Bachelor's Degree in Marketing, Events Management, Business Administration, or a related field.
• 2 to 4 years of experience in brand experience, event coordination, or retail marketing, ideally within the automotive, luxury, or lifestyle sectors.
• Hands-on experience in event planning, showroom activations, and customer engagement initiatives.
• Understanding of customer experience management and offline brand touchpoints.
• Exposure to working with external agencies, vendors, and partners for event execution.
• Proficiency in managing branding elements across showroom and event environments.
• Detail-oriented with the ability to manage multiple projects simultaneously.
  
  

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM as well as Electric Vehicles.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.