Brand Lead

Job Title

Brand Lead

Business Area

Specialty Care Greater Gulf MCO

Job Purpose

Lead the strategic development and execution of brand initiatives through a patient-centric, data-driven approach, leveraging digital capabilities and cross-functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.

Key Results / Accountabilities

• Drive brand growth through innovative, patient-centric strategies aligned with Sanofi's product-based operating model
• Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement
• Lead agile, cross-functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery
• Utilize data analytics and AI-powered insights to inform strategic decisions and optimize resource allocation
• Transform customer and patient journeys through personalized digital experiences and actionable insights
• Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations
• Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships
• Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value-based engagement
• Implement agile ways of working to drive speed, efficiency, and cross-functional collaboration
• Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes
• Optimize supply chain management through demand planning and forecasting
• Ensure all brand activities comply with Sanofi's Code of Ethics, policies, and industry regulations
• Demonstrate personal leadership in applying ethical standards to all work undertaken
• Maintain a safe and healthy working environment by adhering to company safety protocols
  
  

KEY WORKING RELATIONSHIPS

Internal

• Cross-Functional Collaboration with:
• Product-oriented teams (Sales, Medical, Marketing)
• Global brand teams and Digital Centers of Excellence
• Market Access & Public Affairs
• TRM and Data & AI teams
• Communications and Digital Marketing
• Regulatory, Supply Chain, and Finance
• Digital and Multichannel Excellence teams
• RD customer engagement lead
• PMO and Support functions
  
  

External

• Scientific societies and patient advocacy groups
• Rare disease experts and key opinion leaders
• Digital and technology partners
• Healthcare institutions and government stakeholders
• Third party vendors
• Maintain a safe and healthy working environment by adhering to company safety protocols
  
  

Core Requirements

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

• Bachelor's degree in relevant field
• Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field
• Demonstrated experience in digital marketing and omnichannel strategy
• Data literacy and ability to leverage analytics for business decisions
• Advantageous Experience
• Master's in Business Administration (MBA)
  
  

Experience with agile methodologies and product-based operating models

Proficiency in digital tools and platforms

Cross-border/international experience working across multiple markets or regions

Required Skills

Strategic thinking and business acumen

Digital fluency and data-driven decision making

Agile leadership and change management

Cross-functional collaboration and stakeholder management

Customer-centric mindset and design thinking

Strong communication and influencing skills

Requirements

COMPETENCY REQUIREMENTS

• Drives innovation and embraces change
• Takes calculated risks to achieve breakthrough results
• Demonstrates decisive leadership and accountability
• Executes with speed and agility
• Act for Patients & Customers
• Places patient/customer needs at the center of decision-making
• Delivers value through customer-centric solutions
• Fosters cross-functional collaboration
• Contributes to collective success over individual achievements
  
  

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