Brand Lead

Sanofi


Date: 2 weeks ago
City: Dubai
Contract type: Full time
Job Title

Brand Lead

Business Area

Specialty Care Greater Gulf MCO

Job Purpose

Lead the strategic development and execution of brand initiatives through a patient-centric, data-driven approach, leveraging digital capabilities and cross-functional collaboration to maximize market performance, accelerate patient access, and position Sanofi as a leader in rare diseases.

Key Results / Accountabilities

  • Drive brand growth through innovative, patient-centric strategies aligned with Sanofi's product-based operating model
  • Develop and execute integrated omnichannel strategies leveraging AI and digital platforms to enhance customer engagement
  • Lead agile, cross-functional teams using OKRs (Objectives and Key Results) to ensure accountability and value delivery
  • Utilize data analytics and AI-powered insights to inform strategic decisions and optimize resource allocation
  • Transform customer and patient journeys through personalized digital experiences and actionable insights
  • Build and strengthen patient services ecosystem through strategic partnerships with healthcare institutions, governments, and patient associations
  • Accelerate patient identification and reduce diagnosis time through innovative digital solutions and ecosystem partnerships
  • Position Sanofi as a partner of choice for healthcare professionals through scientific leadership and value-based engagement
  • Implement agile ways of working to drive speed, efficiency, and cross-functional collaboration
  • Ensure robust P&L management with clear KPIs to drive profitability and positive business outcomes
  • Optimize supply chain management through demand planning and forecasting
  • Ensure all brand activities comply with Sanofi's Code of Ethics, policies, and industry regulations
  • Demonstrate personal leadership in applying ethical standards to all work undertaken
  • Maintain a safe and healthy working environment by adhering to company safety protocols

KEY WORKING RELATIONSHIPS

Internal

  • Cross-Functional Collaboration with:
  • Product-oriented teams (Sales, Medical, Marketing)
  • Global brand teams and Digital Centers of Excellence
  • Market Access & Public Affairs
  • TRM and Data & AI teams
  • Communications and Digital Marketing
  • Regulatory, Supply Chain, and Finance
  • Digital and Multichannel Excellence teams
  • RD customer engagement lead
  • PMO and Support functions

External

  • Scientific societies and patient advocacy groups
  • Rare disease experts and key opinion leaders
  • Digital and technology partners
  • Healthcare institutions and government stakeholders
  • Third party vendors
  • Maintain a safe and healthy working environment by adhering to company safety protocols

Core Requirements

SKILLS, EXPERIENCE & KNOWLEDGE REQUIREMENTS

  • Bachelor's degree in relevant field
  • Minimum 4 years of experience in pharmaceutical/healthcare marketing or related field
  • Demonstrated experience in digital marketing and omnichannel strategy
  • Data literacy and ability to leverage analytics for business decisions
  • Advantageous Experience
  • Master's in Business Administration (MBA)

Experience with agile methodologies and product-based operating models

Proficiency in digital tools and platforms

Cross-border/international experience working across multiple markets or regions

Required Skills

Strategic thinking and business acumen

Digital fluency and data-driven decision making

Agile leadership and change management

Cross-functional collaboration and stakeholder management

Customer-centric mindset and design thinking

Strong communication and influencing skills

Requirements

COMPETENCY REQUIREMENTS

  • Drives innovation and embraces change
  • Takes calculated risks to achieve breakthrough results
  • Demonstrates decisive leadership and accountability
  • Executes with speed and agility
  • Act for Patients & Customers
  • Places patient/customer needs at the center of decision-making
  • Delivers value through customer-centric solutions
  • Fosters cross-functional collaboration
  • Contributes to collective success over individual achievements

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