Brand Manager - Devialet

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What You'll Be Doing

We are seeking a high-performing Brand Manager to lead Devialet’s brand, retail, and channel growth across the region. The role blends brand ownership with hands-on commercial execution across Devialet boutiques, select premium resellers, and online channels.

Your Responsibilities Will Be To

• Own the annual brand plan, positioning, and calendar for Devialet across the region.
• Localize global guidelines across retail, e-commerce, and partners while protecting brand equity.
• Define product launch roadmaps, pricing ladders, and hero SKU focus by market.
• Track brand health, NPS, share of voice, and competitor moves to steer strategy.
• Drive LFL growth, ATV, UPT, conversion, and CRM capture across Devialet boutiques.
• Partner with Store Managers on targets, rostering, training, and weekly performance
  
  

reviews.

• Plan store events, clienteling activations, and VIP outreach with measurable ROI.
• Build and grow business with select premium resellers and top e-tail partners.
• Set sell-in targets, negotiate assortments, MDF, and display agreements.
• Lead joint business plans, quarterly reviews, and demand forecasting to improve DOS and OSA.
• Ensure brand visibility in partner doors through fixtures, VM, and demo readiness.
• Own the trade marketing calendar across boutiques and premium resellers.
• Plan MDF allocation, in-store campaigns, POSM, fixtures, and promoter programs.
• Standardize door lists, visibility KPIs, compliance audits, and campaign scorecards.
• Brief, produce, and track assets and materials, optimizing cost and impact.
• Own the online P&L across brand.com and key e-commerce partners.
• Plan campaigns, promotions, and content to drive sessions, CVR, AOV, and ROAS.
• Manage performance marketing with agencies to optimize search, social, display, and
  
  

affiliates.

• Oversee PDP excellence, ratings and reviews, and merchandising on partner platforms.
• Improve S&OP, forecasting accuracy, and inventory turns.
• Build dashboards for revenue, mix, DOS, promo ROI, and marketing effectiveness.
• Align closely with Finance, Supply Chain, CRM, and Global Brand to land plans on time.
• Coach junior team members and field staff.
• Represent Devialet at key trade shows, partner reviews, and regional events.
• Run training for product storytelling, demo excellence, and clienteling.
  
  

What You’ll Need To Succeed

• Bachelor’s degree. 5+ years in brand or category management, sales, or business
  
  

development in luxury tech, premium audio, or consumer electronics.

• Proven success growing own retail and premium reseller channels.
• Strong brand ownership with commercial acumen.
• Excellence in key account management, negotiation, and demand planning.
• Data-driven mindset with solid command of Excel and dashboards.
• Strong communication, presentation, and cross-functional leadership.
• Experience across UAE and KSA with top distributors, premium resellers, and e-commerce partners.
• Trade marketing and retail VM experience, including fixtures and promoter programs.
• Familiarity with performance marketing, analytics, and PDP best practices.
• Arabic and or French is a plus.
  
  

What We Can Offer You

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.