Brand Manager- GEM & Levant

About Abbott

Abbott is a global healthcare leader that is creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, You Can Do Work That Matters, Grow And Learn, Care For Yourself And Your Family, Be Your True Self, And Live a Full Life. You Will Have Access To

• Career development with an international company where you can grow your dream career.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies by Fortune.
• A company recognized as one of the best big companies to work for and the best place to work for diversity, working mothers, female executives, and scientists.
  
  

The Opportunity - Brand Manager- GEM & Levant

This position works out of our UAE office in the Established Pharmaceutical division.

About Established Pharmaceuticals—We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines covers multiple therapeutic areas, including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

What You'll Do-

Strategic Planning

• Develop annual marketing plans and coordinate their successful implementation and to grow and achieve both short- and long-term sales, profit, and market share position for assigned products.
• Portfolio management - Assess competitive standing of product portfolio, launch of NPI, upgrade necessities and opportunities, channel opportunities and discontinuation of existing non-strategic/ unprofitable products.
• Perform sales and investments forecasting and budgeting: plan, update, and track on monthly basis.
• Use monitoring data to feedback and propose strategic planning/tactics.
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product.
  
  

Project Management

• Translate strategy into key implementation milestones, communicate clearly and allocate responsibilities to cross functional member teams.
• Orchestrate/manage the process to ensure execution of marketing plan within cross-functional teams: continuous interaction and regular checkpoints to review/discuss progress, proactively develop own network and identify new sources to gather information.
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc.
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products.
• Ensure timelines are met and financial results are maximized.
  
  

Cost Control & Monitoring

• Constantly assess effectiveness of tactical initiatives implementation.
• Measure customer response/effectiveness.
• Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment.
• Monitor KPI’s (sales, market share, profitability).
• Get data to feedback and propose strategic planning/tactics adjustments.
  
  

External Customer Development

• Conduct joint field calls with sales team to provide assistance, analyse customer needs, market trends and competitive information.
• Develop a deep understanding of customer needs & market trends.
• Identify and assess significant growth opportunities and create strategies that deliver profitable market share.
• Focus on customer satisfaction and commitment to quality and compliance.
• Develop and implement plan to build relationship with key customers and influence them.
• Identify opportunities to align brand and customer goals (new business development).
• Optimize customer synergies to develop brand/market advocates.
• Develop multi-year marketing plan and product roadmap.
• Develop and implement marketing programs & campaigns to drive the brands’ growth.
• Develop & execute digital marketing road map & initiatives.
• Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.
• Forecast market and product performance, provide input for Plans/Updates and new product launches.
• Reviewing and analysing results of marketing campaigns.
• Review complaints and suggestions relating to assigned products Monitor product and market performance, identifying critical performance areas and creating programs to address them.
• Coordinating work and leading agencies.
• Lead effective communication with Area & Global Marketing Team.
• Develop & implement and update product training to sales force.
• Build strong relationships with Opinion Leaders.
• Monitor monthly sales, inventories and ensure enough forecast to cover changing market demands and gaps.
  
  

Required Qualifications

• A basic degree in pharmacy, veterinary or medical sciences
• MBA in marketing is an advantage.
• Digital & MCE marketing experience is an advantage.
• Minimum of 5 years Sales / Marketing experience within the Pharma industry with at least 2 years of experience in the Marketing managing Gulf and Emerging markets.
• Experience in marketing Consumer Healthcare products including DTC & ATL activities/campaigns.
• Experience with initiating digital marketing activities/campaigns.
• Strong sales / marketing track record.
• Fluent English (proficient in verbal and written communication). Arabic language is a plus.
• Excellent presentation skills.
• Good knowledge of computer-based programs including of Excel and Power Point.
• Must be driven, a team player and possess strong business acumen and interpersonal skills.
• Achieve Plan sales and margin.
  
  

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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