Brand Manager - Material Handling Equipment/Forklifts

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.

United Diesel is specialized in commercial vehicles and is the authorized distributor of Renault Trucks, Tata Motor, Buses and Trucks. It offers complete after Sales Services and provides innovative transport solutions.

Job Purpose

Material Handling Equipment Brand Manager will be responsible for developing and executing brand strategies that drive growth and increase market share for the new material handling equipment products. He will oversee the development and implementation of marketing plans, manage the product life cycle, conduct market research, and collaborate with cross-functional teams to ensure the brand's success. He will also manage relationships with Principal, external partners and vendors and monitor industry trends to identify opportunities and threats.

Job Responsibilities

• Develop and execute brand strategies and marketing plans that drive sales growth and increase brand awareness.
• Conduct market research to identify customer needs, industry trends, and competitive positioning.
• Manage the product life cycle from ideation to product launch and end-of-life.
• Collaborate with cross-functional teams including sales, engineering, and operations to ensure successful product development and launch.
• Manage relationships with external partners and vendors to ensure brand consistency and quality.
• Monitor and report on industry trends and competitive activities to identify opportunities and threats.
• Develop and manage budgets and timelines for brand initiatives.
• Manage the brand's online and offline presence, including social media, advertising, and events.
• Measure and report on brand performance using key metrics such as sales revenue, market share, and brand awareness.
• Ensure compliance with legal and regulatory requirements.
• Design the product specs along with the manufacturer and sales team according to the market needs
• Manage the inventory of each brand and ensure inventory efficiency
  
  

Job Requirements

Qualifications

Bachelor Degree preferably mechanical or marketing

Experience

• 10+ years of experience in brand management, product management, or related field.
• Experience in the material handling equipment industry or related field is preferred.
  
  

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and stakeholders simultaneously.
• Proven track record of driving brand growth and increasing market share.
• Proficient in Microsoft Office Suite, Salesforce, and marketing automation tools.
• Familiarity with social media platforms and digital marketing strategies
  
  

At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.