Brand Marketing Manager

The Role
Strategic Planning & Branding • Develop and execute comprehensive marketing strategies aligned with business objectives • Manage brand positioning, messaging, and corporate identity across all channels • Monitor market trends, competitor activities, and customer insights Campaign Management • Plan and manage integrated marketing campaigns (digital, offline, events, PR) • Oversee content creation for websites, social media, email marketing, and advertisements • Ensure timely execution and quality control of all marketing materials Digital Marketing • Manage digital platforms including website, social media, Google Ads, and SEO/SEM • Track campaign performance using analytics tools and optimize for ROI • Coordinate with agencies and vendors for digital and creative support Budget & Performance Management • Prepare and manage the marketing budget effectively • Measure and report on the performance of marketing campaigns and KPIs • Provide regular reports and insights to management Team & Stakeholder Coordination • Lead, guide, and support the marketing team • Collaborate with sales, leasing, and other departments to align strategies • Coordinate with external agencies, designers, and media partners Qualifications & Experience • Bachelor’s degree in Marketing, Business Administration, or related field • 5–8 years of marketing experience, with at least 2–3 years in a managerial role • Experience in real estate / property marketing (preferred, if applicable) • Strong knowledge of digital marketing tools and platforms • Excellent communication, leadership, and analytical skills Key Skills & Competencies • Strategic thinking and problem-solving • Campaign planning and execution • Digital marketing & analytics • Budget management • Team leadership and stakeholder management • Strong presentation and reporting skills

Requirements
Education: • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • MBA or professional marketing certifications (e.g., CIM, Digital Marketing) is a plus. Experience: • Minimum 5–8 years of relevant marketing experience. • At least 2–3 years in a managerial or team leadership role. • Experience in real estate, property, retail, or B2B marketing is preferred. • Proven track record in planning and executing marketing campaigns, both digital and offline. Skills & Competencies: • Strong strategic thinking and business acumen. • Proficiency in digital marketing tools (Google Ads, SEO/SEM, social media, email campaigns). • Excellent communication, presentation, and interpersonal skills. • Leadership and team management capabilities. • Analytical mindset with experience in tracking KPIs and measuring ROI. • Creativity in branding, campaigns, and marketing collateral. • Budget management and vendor coordination experience. Personal Attributes: • Results-oriented and self-motivated. • Strong problem-solving and decision-making ability. • Adaptable to fast-paced environments and changing priorities. • Collaborative mindset, able to work across departments.

About the company
Union Investments has established a solid reputation as a robust, dynamic and forward-looking organization Union Investments has come a long way from its modest beginnings almost 25 years ago. Union Investments was established by H.H Sheikh Tariq Al Qassimi in year 1986, which rapidly grown into a large conglomerate within a short span of time. Union Investments is an umbrella of three sub-holding companies including Oryx Holding, RAK Holding and Union Holding Company