Brand Marketing Manager (F&B)

About The Company

Alabbar Enterprises is a UAE-based group that represents established retail brands like Ethan Allen, Candylicious, Yogurtland, Garrett Popcorn Shops, and Garrett Gold. It is also the parent company of multiple F&B concepts like Caya, Two At Symphony, Karak House, Parka, Social House, GIA, Markette, Carpo, and Angelina under its umbrella.

Guided by our values & and positivity, we bring prevailing international & and home-grown brands, delivering the highest levels of retail & and F&B excellence and experiences to our guests.

The backbone of our vision is to pursue opportunities to grow and expand our presence locally and internationally while adhering to our core values and bringing synonymous moments and experiences to life

Job Purpose

We are in search of Brand Marketing Executives whose primary responsibility will lie in brand building and management, business & and concept development, social media strategy & and management, content creation, developing marketing campaigns, maintaining brand positioning, and brand communication across all channels with an in-house team and the measurement of results for a number of our strategic F&B and Retail concepts.

The role will also be directly accountable for identifying opportunities, internally and externally, for growing brand presence and growing their image and positioning through diligent creativity, precise planning, strong relationship building and meticulous coordination.

Job Requirements

• At least 4-5 years’ experience within brand management, social media, brand communications, online & and offline activation management, concept & and campaign development
• Must have experience with well-known F&B, retail and hospitality brands (preferably homegrown)
• High level of creativity
• Passion for F&B and the lifestyle industry
• Possess excellent communication and presentation skills in English. Arabic is a definite advantage
• Ability to manage and coordinate with in-house digital, graphic design, content creation, operations team and wider stakeholders
• Strong organizational skills
• Ability to think on the feet, create innovative concepts and show strategic thinking with the "guest" always in mind
• Demonstrate strong understanding of guest experience, be extremely up to date with the market and the region and stay in tune with the latest trends in the F&B and lifestyle industry
• Strong aesthetic familiarity with any art direction skills
• Previous experience with content creation & photography/videography direction, planning, coordination
• Ability to cope with short timelines and manage multiple projects at the same time
• Excellent copy writing & influencing skills
• A people’s person with the ability to manage relations within a multicultural environment
• Hold a University degree – specialization in business administration/marketing is advantageous