Business Analyst
Guerlain
Date: 3 weeks ago
City: Dubai
Contract type: Full time
Job Description
The Business Analyst is a critical role responsible for overseeing the collection, analysis, and reporting of sell-out data across a vast scope encompassing five subcontinents and 45 markets. This position serves as the key point of contact for all departments regarding sell-out performance and plays a vital role in influencing strategy, providing dedicated analysis, and contributing to budget and board presentations. The ideal candidate possesses deep expertise in data analysis, strong communication skills, and the ability to collaborate effectively with cross-functional teams and headquarters.
Job Responsibilities
Main Responsibilities
SELL-OUT LOADING & REPORTING
Manage the monthly sell-out data loading process into the BI system for both local market and travel retail channels.
Oversee door creation and project evolution follow-up related to key platforms such as Google Cloud Platform (GCP) and Anaplan.
Develop and provide the team with specific reports and analysis to help all departments pilot performance.
Mastery of Excel and Power BI for data analysis and visualization.
Serve as the key contact for all departments (sole sell-out referent) to ensure effective performance piloting. Influence strategy and provide dedicated analysis.
Key contributor to budget and board presentations.
COMMERCIAL PARTNERSHIP
Work closely with the commercial team to provide weekly analysis (with a Sephora focus) and challenge sales managers to influence strategy based on trends, rankings, and market share.
Marketing Collaboration:
Conduct product analysis and identify key leverages, working closely with Chalhoub (or relevant partner) to gather market information.
TRADE ANALYSIS
Perform deep dives into trade performance, improving the understanding of profitability by accurately analyzing strategic podium performance (actual costs with amortization, actual sell-out).
Propose trade arbitrage when necessary and fill out sell-out estimations for upcoming animations.
REATIL PERFORMANCE LEADERSHIP
Lead the performance retail weekly meeting with Comex.
Conduct further analysis on the #1 channel, and help the team create a retail vision and understand how to grow the business and adapt the 360 operational behind the boutiques.
Drive acceleration on KPIs use.
Provide Reattainment / Novelties / Trade performance analysis.
FINANCE ALIGNMENT
Work closely with the finance team to respect HQ processes (distribution file, market book, door mapping).
Travel Retail Expertise:
Deep dive into customer analysis within the Travel Retail channel to achieve the same level of insight as the Local Market.
RELATIONSHIP WITH HQ
Maintain constant communication with HQ on a monthly, weekly, and even daily basis.
Participate in bi-monthly BA community meetings, providing explanations of Middle East performance, animation plans, and justifications for both positive and negative results.
Provide weekly sales updates with qualitative feedback.
Engage in daily exchanges with HQ to provide necessary details such as door mapping, trend analysis, and business commentary.
Profile
Profile Minimum of 3 years of experience in Data Analysis, Market Research, and Business Intelligence or equivalent BA Degree, Masters Degree is a plus Fluent in English; French and Arabic is a plus Strong analytical skills with the ability to interpret data and generate actionable insights Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment with high energy and accuracy Passion for Luxury and a deep understanding of consumer behavior
The Business Analyst is a critical role responsible for overseeing the collection, analysis, and reporting of sell-out data across a vast scope encompassing five subcontinents and 45 markets. This position serves as the key point of contact for all departments regarding sell-out performance and plays a vital role in influencing strategy, providing dedicated analysis, and contributing to budget and board presentations. The ideal candidate possesses deep expertise in data analysis, strong communication skills, and the ability to collaborate effectively with cross-functional teams and headquarters.
Job Responsibilities
Main Responsibilities
SELL-OUT LOADING & REPORTING
Manage the monthly sell-out data loading process into the BI system for both local market and travel retail channels.
Oversee door creation and project evolution follow-up related to key platforms such as Google Cloud Platform (GCP) and Anaplan.
Develop and provide the team with specific reports and analysis to help all departments pilot performance.
Mastery of Excel and Power BI for data analysis and visualization.
Serve as the key contact for all departments (sole sell-out referent) to ensure effective performance piloting. Influence strategy and provide dedicated analysis.
Key contributor to budget and board presentations.
COMMERCIAL PARTNERSHIP
Work closely with the commercial team to provide weekly analysis (with a Sephora focus) and challenge sales managers to influence strategy based on trends, rankings, and market share.
Marketing Collaboration:
Conduct product analysis and identify key leverages, working closely with Chalhoub (or relevant partner) to gather market information.
TRADE ANALYSIS
Perform deep dives into trade performance, improving the understanding of profitability by accurately analyzing strategic podium performance (actual costs with amortization, actual sell-out).
Propose trade arbitrage when necessary and fill out sell-out estimations for upcoming animations.
REATIL PERFORMANCE LEADERSHIP
Lead the performance retail weekly meeting with Comex.
Conduct further analysis on the #1 channel, and help the team create a retail vision and understand how to grow the business and adapt the 360 operational behind the boutiques.
Drive acceleration on KPIs use.
Provide Reattainment / Novelties / Trade performance analysis.
FINANCE ALIGNMENT
Work closely with the finance team to respect HQ processes (distribution file, market book, door mapping).
Travel Retail Expertise:
Deep dive into customer analysis within the Travel Retail channel to achieve the same level of insight as the Local Market.
RELATIONSHIP WITH HQ
Maintain constant communication with HQ on a monthly, weekly, and even daily basis.
Participate in bi-monthly BA community meetings, providing explanations of Middle East performance, animation plans, and justifications for both positive and negative results.
Provide weekly sales updates with qualitative feedback.
Engage in daily exchanges with HQ to provide necessary details such as door mapping, trend analysis, and business commentary.
Profile
Profile Minimum of 3 years of experience in Data Analysis, Market Research, and Business Intelligence or equivalent BA Degree, Masters Degree is a plus Fluent in English; French and Arabic is a plus Strong analytical skills with the ability to interpret data and generate actionable insights Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment with high energy and accuracy Passion for Luxury and a deep understanding of consumer behavior
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