Category Manager
Transmed
Date: 3 weeks ago
City: Dubai
Contract type: Full time
To set & deploy the Trade Marketing Business Plan of an assigned brand/category and manage the execution of all necessary national & tailored activities to increase company Sales and maximize profitability through efficient spending within these categories/brands.
Responsibilities
Managing Principals
Responsibilities
Managing Principals
- Manages the relationship with the suppliers of the assigned brands in order to maximize the support of the brands in our Market.
- Develops along with the suppliers the necessary Sales Business Plans and other marketing activities in order to maximize sales and grow the business of the assigned brand(s).
- Sets, aligns and executes the joint business plan for the brands assigned in order to focus the efforts and maximize brand sales.
- Manages the initiatives’ funds allocated to each brand in an optimum manner in order to maximize brands sales and profits.
- Manages the sales forecast of each assigned brand in order to ensure optimum stock levels.
- Works with local agencies on the execution of the brand marketing activities and development / deployment of in-store & POS material in order to ensure top quality execution and achieve brand image / equity objectives.
- Analyzes brand Sales data and market share trends by channel and come up with meaningful conclusions and insights in order to develop the necessary marketing activities by channel.
- Communicates the brand marketing plans and activities to the Sales team in a timely manner in order to ensure flawless execution of these activities.
- Conducts frequent field visits and communicate observations to management in order to ensure in-store execution meets brand strategy.
- Collects and understands from Sales’ customer objectives and plans, and develops the necessary brand plans that fit the customer objectives in order to maximize Sales and secure customer’s support.
- Outlines the dynamics of the brand’s category in order to develop the necessary activities. (Competitors, pricing, range, activities, etc.)
- Collects data concerning shopper needs, habits and trends with regards to the assigned brand in order to develop the necessary marketing activities.
- Graduate Degree in Marketing / Management and / or related field
- 2 - 3 years of experience in sales
- 1 – 1.5 years of experience in trade marketing
- FMCG experience is a must
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