Change Communications Lead (Change Management)

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More About The Role

Effective communication forms the backbone of successful transformation. This specialised position focuses on developing messaging strategies and content that builds understanding, addresses concerns, and generates enthusiasm for change. You will need to craft compelling narratives that resonate with diverse audiences while ensuring consistency across multiple channels. Your work will directly impact how the transformation is perceived, understood and ultimately embraced throughout the client organisation.

What You'll Do

• Develop and implement a comprehensive change communications strategy aligned with the transformation programme
• Create compelling narratives and key messages that explain the rationale, benefits and impact of change
• Design and deliver communications across multiple channels to reach diverse stakeholder groups
• Work closely with the client's Communications team to ensure alignment with broader corporate messaging
• Develop communications toolkits and resources for leaders and managers
• Measure the effectiveness of change communications and adapt approaches based on feedback
• Support senior leaders in communicating change through briefings, talking points and presentation materials
• Design and facilitate communications workshops for leaders and change champions
  
  

Experience That Contributes To Success

• 7+ years of experience in communications with a focus on change and transformation
• Proven track record of developing effective change communication strategies
• Strong storytelling abilities with excellent written and verbal communication skills
• Experience in supporting leadership communications during periods of significant change
• Understanding of change management principles and how communications support the change journey
• Experience in measuring communication effectiveness and adapting strategies accordingly
• Experience in the Middle East region and understanding of cultural nuances in communications would be advantageous
• Ability to translate complex concepts into clear, compelling messages for different audiences
  
  

You Belong At Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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