Commercial Insights Manager

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will be important in supporting and executing our shopper insight capability. You will drive shopper centric plans and execution, across shelf, secondary displays and hot zone. You will build understanding and help usage of the snacking framework, building a holistic view on snacking and activate these insights on cross category activations with internal stakeholders.

How You Will Contribute

You will:

• Identify and leverage growth opportunity in retail environment of the BU.
• Generate behavior changing insight and identify effective levers of engagement.
• Continuously optimize business through data, tracking, learning.
• Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
• For every project define research objectives, research method, scope of analyses and action standards.
• Identify key findings, key insights and develop business implications and/or recommendations, influencing Sales to ensure that they are integrated into business plans.
• Develop and activate insights on general grocery shopping perspective (trip missions, channel shopping habits, etc.), Studies may include observation of in-store behavior.
• Identify drivers of in-store performance, shelf layout, assortment, promotion and pricing, hot zone etc.
  
  
  

What You Will Bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
• Good at distinguishing insights that can be leveraged against the business challenge
• Strong analytical skills and attention to detail
• Extensive experience in utilizing market research data
• Willing to work independently in a remote team
• Strong communication and presentation skills
• Consumer / shopper research experience
• Understanding of the 4 C’s: strong knowledge of retail environment
  
  
  

More About This Role

Rational: In order to deliver the agenda of driving category captaincy as-well as becoming top tier partner of choice, it is imperative for the resource to be working on-ground in both markets with the key retailers on a daily basis. This will involve visiting the stores on a regular basis for the purpose of doing T&L / meeting the customers for the JBP discussions / accompanying the commercial teams in market visits to support on the activation & Perfect Store agenda.

Responsibilities:

• Scale shopper insights within key accounts: through generating deeper understanding of Shopper profile, decision trees and evolving customer dynamics.
• Drive category captaincy agenda: snacking consultants by effectively building strong relationships with customers and driving category captaincy agenda
• Drive agile activation & test mindset: Build insights which guide faster business decision, agile T&L and roll-out in Key accounts; via regular connect and visits to the stores
• Enable Mondelez to become the top tier partner of choice: by co-owning and driving the JBP agenda along with the commercial stakeholders.
• Business Intelligence: To develop and manage advanced customer analytics tool kit to deliver stronger ROI.
  
  
  

No Relocation support available

Business Unit Summary

Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Shopper Insights

Insights