Commercial Steering Manager

Synopsis

Commercial Steering is the team that bridges Sales and E-Commerce, Digital, Marketing, Loyalty (EDML) to Revenue Management and to the commercial division.

As a manager in commercial steering, you will have a pivotal role in driving the success of Etihad’s journey 2030. You will be responsible for steering the commercial division towards the strategic planning and execution of key initiatives, including the development and ownership of commercial objectives and country commercial plans (CCPs). Collaborating closely with Network Revenue Optimization (NRO), Sales, and EDML, you will lead the implementation of revenue-maximizing strategies.

Additionally, you will own the end-to-end process for new route launch and act as the key point of contact for all Open for Sale (OFS) related activities, ensuring seamless strategy planning and execution across the commercial division. Your leadership will be instrumental in aligning teams and driving commercial excellence across the division.

Accountabilities

• Strategic oversight of commercial planning: Lead the development & execution of the CCPs (Country commercial plans) ensuring alignment with broader divisional goals.
• Oversee performance reviews with key stakeholders (RM, Sales & EDML) through designated forums and provide strategic recommendations to optimize progress and ensure alignment with CCPs objectives
• Commercial objectives development: Lead the creation of annual commercial objectives by coordinating with cross-functional teams to define measurable targets. Ensure clear communication and alignment of these objectives across the commercial division, driving business performance
• New routes process and performance: Manage and oversee the end-to-end process of new route launches, collaborating with RM, Sales, and EDML to address risks and opportunities. Anticipate and remove roadblocks in Open for Sale (OFS) activities and frequency changes, ensuring smooth execution and maximizing revenue.
• Revenue optimization strategies: Oversee the implementation and tracking of revenue optimization initiatives, ensuring alignment with commercial goals and identifying opportunities for incremental revenue generation across all key markets
• Communication of publication plans: Oversee the communication of the publication plans across the division ensuring all teams are in readiness to support ad-hoc and planned publications.
• Process and buy-in: Lead the creation, refinement, and implementation of end-to-end commercial processes to drive efficiency across Sales, EDML, and Revenue.
  
  

Education & Experience

• Bachelors’ degree, preferably in Business, Economics, Engineering, or a related field (post-grad. qualifications an advantage)
• Minimum of 7 years experience in a commercial function, with a track record of driving results in a dynamic, fast-paced environment
• Strong commercial acumen with a proven ability to interpret and leverage data to drive strategic decision-making.
• Advanced proficiency in Microsoft Office Suite, particularly PowerPoint, with a demonstrated ability to create high-impact presentations for executive leadership Problem solving skills combined with leadership attributes that inspire teams to deliver results and navigate complex challenges
• Excellent communication, prioritization, and time management skills, with a proven ability to persuade stakeholders and secure buy-in for strategic initiatives Airline industry experience is an asset.
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

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