Communications Strategy Manager

JOB PURPOSE:

The Communications Strategy Manager is responsible for developing and evolving ADNOC’s overall enterprise communications strategy and executive positioning, grounded in stakeholder insight, peer analysis, and reputation-building best practices.

The role is central to ensuring an outside-in, impact-oriented communications and reputation building strategy that supports ADNOC’s positioning and business goals as a leading international energy and chemicals company.

This includes shaping ADNOC’s strategic narrative, identifying white-space opportunities, advising senior leadership on reputational trade-offs, and tracking communications performance across key external stakeholder groups.

ACCOUNTABILITIES:

Strategic Planning and Narrative Development

• Develop and maintain ADNOC’s high-level communications strategy, ensuring close alignment with enterprise strategy, business objectives, and global stakeholder expectations and trends, as well as ensuring comms delivery across the Group.
• Translate complex strategic and economic shifts (e.g. energy transition, AI integration, global population growth) into clear, compelling narrative frameworks for use across leadership, media, investor, and institutional channels.
• Support framing and development of strategic options for senior leadership on positioning, messaging trade-offs, and campaign architecture.
  
  

Reputation Intelligence and Insight

• Ensure close integration with Strategic Insights team to acquire research and inputs from media monitoring, reputation measurement, stakeholder feedback, and campaign analytics for continuous strategy evolution.
• Conduct environmental scanning, peer benchmarking, and white-space identification across the energy, technology, finance, and policy domains.
• Test ADNOC’s narrative, engagement plans, and positioning goals with key audiences.
  
  

Planning, Integration and Performance Tracking

• Lead the delivery of a quarterly reputation review and planning process.
• Support the annual communications planning process, including goalsetting, cross-functional integration, and alignment across executive communications, brand, external affairs, and digital teams.
• Support the tracking, reporting, and optimization of communications performance through reputation dashboards, campaign KPIs, and quarterly reviews.
  
  

Stakeholder-Centric Strategy

• Ensure all communication efforts reflect stakeholder priorities across ADNOC’s key external audience groups and priority markets, including: investors, governments, policymakers, global institutions, media, partners, and the broader public.
• Collaborate with functional, business, and corporate teams to ensure messaging is adapted and aligned across platforms and channels.
• Lead or support external positioning efforts for ADNOC’s flagship moments and platforms.
  
  

Governance, Management, and Continuous Improvement

• Contribute to internal capability building by sharing insight, developing templates, and coaching colleagues on strategy and framing.
• Stay abreast of best practices and trends in corporate reputation, stakeholder engagement, and executive communications.
  
  

COMMUNICATIONS & WORKING RELATIONSHIPS:

Internal

• Regular work related contact with VP and team members, as well as with other members of the Functions.
• Contacts with Functions Management, Functional heads and Department Managers for development and implementation of directorate’s strategies, long term and short term plans.
• Contacts with Management of other Directorates for routine divisional activities.
• Contacts with ADNOC Group Companies’ management for strategy alignment and governance.
  
  

External

• Contacts with third party service provider, suppliers, consultants and industry experts.
• Engage with external stakeholders, including media, partners, and vendors, to build and maintain effective communication channels and relationships.
  
  

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bachelor Degree in Engineering or equivalent.
  
  

Minimum Experience & Knowledge & Skills

8-12 years or more of industry experience in strategic communications, reputation management, policy advisory, or stakeholder engagement—preferably in energy, government, consulting, or financial services.