Community Manager - MENAP

Job Description

About the Group/Team

In this role, you’ll be at the intersection of Community and Marketing. Community has always been at the heart of Canva, fueling all the strong brand loyalty we’ve built over the years. To ensure success in MENAP, this role is essential in driving the awareness and adoption of Canva.

About The Role/Specialty

As Canva’s Community Manager in MENAP, you will design and deliver strategies that connect communities with Canva-helping them discover the value of our platform, engage deeply with our community, and become passionate advocates for our brand, product and mission.

What You’ll Do

• Community Program Management: Lead the growth and engagement of Canva’s MENAP community, scaling peer-to-peer advocacy through Canvassadors, local events, and online activations.
• Events & Experiences: Organize and facilitate impactful in-person and virtual events—including workshops, networking sessions, and flagship gatherings to showcase Canva’s value and drive adoption in MENAP.
• Content & Engagement Strategy: Develop and deliver content—case studies, toolkits, webinars, and success stories—that inspire entrepreneurs and highlight Canva’s impact on small business growth.
• Cross-Functional Collaboration: Partner with Growth Marketing, SEO, Content, and Partnerships teams to design and execute integrated campaigns that convert community advocacy into MAUs and ARR growth.
• Expand the Canvassador Programme: Recruit, onboard, and empower Canvassadors to act as brand ambassadors—hosting activations, creating content, and fueling grassroots visibility across MENA.
• Partnership Development: Build and nurture relationships with MENAP networks, accelerators, financial institutions, and government programmes to increase Canva’s credibility and reach in the ecosystem.
• User Growth & Awareness: Drive MAU growth and paid conversion through data-driven initiatives, ambassador referrals, and partnership activations—tying community activity directly to ARR impact.
• Market Insights & Storytelling: Act as the local expert on MENAP trends, capturing user stories, feedback, and advocacy moments to inform growth strategies and amplify Canva’s brand narrative
  
  
  

What We're Looking For

• 5+ years of experience growing and engaging MENAP audiences, with a proven track record of driving adoption, retention, and revenue impact through community-led strategies.
• Deep understanding of the MENAP landscape—its challenges, ecosystems, and opportunities—paired with experience working in a global organisation.
• Proven ability to design and scale ambassador programmes, peer-led advocacy, and grassroots campaigns that transform users into passionate brand champions.
• Skilled at creating and managing partnerships with networks, accelerators, financial institutions, and government programmes to expand Canva’s reach and credibility.
• Strong experience facilitating impactful activations—workshops, networking sessions, and flagship in-office events—that foster community trust and convert participation into MAU and ARR growth.
• Ability to craft compelling content—case studies, toolkits, webinars—that inspire entrepreneurs and highlight Canva’s role in business growth.
• Analytical skills to track community KPIs (MAUs, referrals, ARR contribution), translate insights into action, and connect community engagement directly to business growth.
• Comfortable working with Growth Marketing, SEO, Content, Product, and Partnerships teams to design integrated campaigns that scale user growth.
• Confident public speaker with experience in facilitating webinars and workshops.
• Creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends.
• Excellent cross-functional collaboration, working effectively with sales, growth, and social teams, and managing stakeholder relationships.
• Self-starter with strong execution and delivery skills, thriving in fast-paced environments with evolving priorities.
• Proficient in balancing long-term strategy with short-term needs, adapting quickly to market trends, while focusing on data-driven marketing.
• Build and maintain strong internal relationships within Canva to support collaboration and align with company goals.
• Developing and maintaining relationships with partners as well as collaborating with government organizations and agencies.
• Skilled with community management tools (Facebook Groups, Discord, etc).
• Skilled in tools like Monday.com, Google Suite, MailChimp, Hubspot and Looker.
• Event planning and coordination for both online and offline events.
• Excellent communication skills in English & Arabic