Content Marketing Specialist for Abaya Brand

Amore is fast-growing, pop and trendy abaya brand targeting the next generation of modest fashion lovers. As we prepare to open our first retail shop, we’re looking for a highly creative and committed Social Media & Content Marketing Specialist to take our brand to the next level—both online and offline. This is a great opportunity for someone who wants to grow with the brand!

Responsibilities

1. Social Media & Content Creation

• Manage daily content across Instagram, TikTok, and Snapchat, ensuring it’s fun, engaging, and culturally relevant
• Stay up to date with social trends and creatively apply them to brand content
• Build and execute a monthly content calendar that includes product highlights, behind-the-scenes footage, UGC, styling tips, and trending formats
• Create original Reels, UGC-style videos, and lifestyle visuals that go beyond basic e-commerce imagery
• Plan and coordinate photoshoots (e.g., book studios, scout locations, prepare moodboards, direct shoots). Fashion photography knowledge is a huge plus; otherwise, you’ll be expected to coordinate with external photographers.

2. Influencer Marketing

• Identify and build relationships with Emirati or relevant influencers (from micro to macro) who align with the brand’s image
• Manage influencer collaborations and ensure all content reflects the brand's tone, values, and visual identity
• Actively seek out UGC opportunities and amplify community content to build brand trust and engagement
• Plan and host content creation days 1–2 times a month by hiring models or micro-influencers to produce branded content.

3. Marketing Strategy & Campaigns

• Ideate and execute creative campaign concepts to generate buzz around new collections, events, and brand moments
• Work closely with internal managers, the fashion designer, and an external digital marketing agency to align social media plans with the overall marketing calendar
• Collaborate with the agency to analyze content performance and identify which assets perform best for advertising
• Contribute to broader marketing initiatives such as in-house events, pop-ups, and cross-functional support as part of a hands-on startup team

Requirements

• Proven experience in social media content creation and influencer marketing
• Strong understanding of UAE culture and modest fashion sensitivities
• Fluency in Arabic is a strong plus
• Knowledge of the abaya industry is a must
• Familiarity with professional camera gear is a bonus—but a great eye, steady hands, and strong content ideas matter more
• Ability to work independently with strong time-management skills
• Team player with a flexible mindset and willingness to take on tasks beyond the typical scope when needed

Note: Working hours may occasionally be adjusted to accommodate content creation needs during events or outside regular office hours