Country Brand Manager, Gulf _ I&I - #49510


Date: 2 weeks ago
City: Dubai
Contract type: Full time
POSITION TITLE Country Brand Manager, Gulf_I&I BUSINESS UNIT/LINE POSITION SUMMARY: All over the world, Pfizer colleagues are working together to positively impact health for everyone, everywhere. As we continue to develop healthcare products and expand our business, we are consistently looking for new talents. Right now, we are seeking highly qualified candidates to fill the position: I&I (Rhuematology & Gastronetrology) Country Brand Manager (CBM) This is an exciting opportunity to work in a competitive and dynamic market where you can make a real difference to lives of many more patients. As a CBM, you will be responsible from leading our brand in all indications, from marketing strategy to execution to impact the lives of more patients and accelerate growth The Country Brand Manager (CBM) for the Gulf I&I business will define and drive product growth for Rheuma & Gastro portfolio, lifecycle management, forecast revenue and OPEX of assigned brands in coordination with the Category Lead, ensuring the realization of revenue and profitability targets across the Gulf markets (UAE, Qatar, Oman, Bahrain and Kuwait) Focus areas will be based on the following:
  • Develop marketing plan and strategy
  • Formulating and executing stragtic marketing inititaitives
  • Developing strategies to drive brand recognition,market share growth and revenue expansion
  • Drive voice of customer insights
  • Drive segmentation of audiences across markets to optimize messaging and GTM plans
  • Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts
  • Collaborate with CMAO organization to deliver breakthrough science
  • The Country Brand Manager position will work in alignment with the Category Lead to own select brand strategy and drive its implementation for the Gulf Rheuma & Gastro Portfolio, Omnichannel and AMR strategy.
  • Own the portfolio strategic management and to make trade off decisions on which products to focus upon.
  • Provide innovative solutions to leverage the IBA Category,
  • Select best-fitting modules from cross-EM content; translate and trans-create brand materials as needed.
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Forecast brand performance and track progress towards target aligning with Health Representative Manager / Category Manager / Category Lead.
  • Allocate and execute in-country brand budget alignment in collaboration with the Health Representative Manager / Category Lead.
  • Provide cross-functional portfolio leadership across the Field Force, Account Management, Medical, Legal, Regulatory, Access, BioPharma Ops, BAI etc.
  • Support Field Force trainings on product positioning and prioritization.
  • Partner with the Medical teams to educate KOLs on emergent medical research and differentiated product attributes within the product category(ies).
  • Manage compliance review of materials during promotional meetings.
Shared Accountability
  • Develop Country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and or Category manager)
  • Support with long-range forecasting in collaboration with the Category Lead / RTAL.
  • Support with revenue adjustments, as needed with Category Lead, and Category Manager
  • Develop promotional meeting materials to support the strategic build up in collaboration with the Category Lead.
  • Plan and execute brand plan strategies and tactics across different markets with BU leads.
  • Validate brand-specific messages, design training with medical and regulatory teams and ensure implementation of tailored materials in line with hospital therapy requirements.
  • Develop awareness campaigns, congress content with KOLs in partnership with the Medical team
  • Lead efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience.
  • Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions.
  • Shape and lead the development of rapidly created agile and modular content using available tools.
  • Use streamlined content testing and actively identify gaps to inform new content development.
  • Embed foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjust engagement approach based on new insights.
  • Adopt best practices for leveraging go to market solutions in HCP engagement.
  • Provide feedback and share voice of customer to internal partners for solution evolution.
  • Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timelier.
  • Drive brand strategy and interactions, leveraging customer insights along the journey.
  • Adopt best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards).
  • Work with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as these drives how many visitors go to our channels.
  • Report to Category Lead.
  • Connection to SMEs.
  • Work in close collaboration with Sales/Commercial Team, Marketing teams at Country and Regional levels as well as all necessary XF Teams.
FINANCIAL ACCOUNTABILITY/RESOURCES MANAGED Supervision:Indicate the typical number of Colleagues managed. Include direct & indirect reports, matrix responsibility and or additional resources (i.e. contingent workers), as applicable
  • Budget Responsibility
  • Nil
  • Number of reports
  • N/A
  • Geographic Scope
  • Gulf
  • Bachelor’s Degree or equivalent required, Master degree or MBA is an advantage.
  • Marketing/Brand Leadership Experience in Pharma industry is required.
  • I&I Therapy Area and Gulf market experience is an advantage.
  • Experience in working with different channels i.e. digital is a plus.
  • Proficiency in spoken and written English.
TECHNICAL SKILLS REQUIREMENTS Behavioral/Functional competencies
  • Commits to “One Pfizer” and our Bold move organization imperatives.
  • Customer centric - able to identify opportunities to align with customer needs to drive country strategy
  • Strong record of execution abilities based on measurable KPIs
  • Demonstrable capabilities to manage or work withing a matrix organization
  • Demonstrated combination of operational and problem-solving skills
  • Strong interpersonal skills with in-depth understanding of customer management – motivation, needs and building partnerships.
  • Demonstrated team player/dedicated to supporting a team culture that values, recognizes and generates high performance, supports innovation and challenges the status quo.
  • Negotiation skills with ability to exercise informal influence
  • Must be able to demonstrate competence in influencing a broad range of stakeholders through credible, clear and logical communication.
  • Act decisively, assumes responsibility and takes accountability
  • Thorough understanding of how to develop and use customer insights proactively.
  • Commercially astute with strong business acumen with ability to identify and capture market insight opportunities.
  • Comfortable with risk taking and risk management.
  • Ability to make strategic decisions and propose innovative solutions.
  • Strong Problem solving and Stakeholder management skills.
  • Change agile and resilient with a growth mindset paradigm.
  • Strong collaborator within and outside the Gulf Cluster.
  • Computer literate: Excel spreadsheets, PowerPoint, Word
  • Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations
  • Able to think critically, make difficult decisions, and solve complex problems
  • Data analysis, interpretation, and communications
  • Experience in customer, and competitor insight generation
  • Exceptional interpersonal skills
  • Experience interacting with external stakeholders and acting upon customer insights
  • Exceptional prioritization
  • Excellent presentation and communication skills
Marketing competencies
  • Insight – Applying
  • Strategy & Planning - Applying
  • Execution - Applying
  • Innovation – Learning
  • New Asset – Learning
  • Data Analysis - Applying
  • Metrics – Learning
  • Matrix management - Applying
  • Market Access – Learning
Pfizer Gulf is an equal-opportunity employer, and we are proud of our commitment to creating a diverse and inclusive candidate pool to support and empower our workforce We strive to ensure that our people are heard, seen and cared for by creating an environment that fosters inclusion and inspires colleagues to speak up to promote an engaging and inclusive culture where they can thrive Our diverse workforce represents the patients we serve and the communities in which we operate We look forward to reviewing your application and thank you for your interest Marketing and Market Research #LI-PFE

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