CRM & Analytics Specialist (Freelance)

The ideal candidate will drive data-informed decision-making by analyzing marketing, ticketing, and customer data to boost ticket sales, enhance engagement, and support sponsorship and marketing strategies.

This role is on a freelancer agreement, and it requires the candidate to have their own visa / sponsorship. A detailed job description can be found below.

Responsibilities:

• Analyze digital marketing performance across platforms
• Segment audiences by behavior and demographics
• Track and optimize ticketing portal performance
• Extract insights from tools like Meta, Google Ads, and email systems
• Monitor ticket sales trends and forecast demand
• Evaluate customer feedback and identify loyalty opportunities
• Support pricing and targeted marketing decisions
• Manage automated marketing triggers and workflows
• Ensure accurate audience targeting and segmentation
• Oversee marketing and customer data quality and integration
• Maintain dashboards and standardized reports
• Analyze data across sports, corporate, and live events
• Track sponsorship pipelines and proposal conversion rates
• Provide analytics to support partnerships and activations

Qualifications: 

• Bachelor’s degree in marketing, Data Science, Business Analytics, or a related field.

Experience:

• Minimum 2 years’ experience in similar role
• Previous experience in the UAE, preferably in the event industry
• Experience working with digital marketing tools and CRM platforms(Meta, Google Analytics, Salesforce, HubSpot)
• Proficient in Excel, Power BI, or similar visualization tools
• Excellent oral and written communication, analytical and organizational skills
• Attention to detail and a proactive, insight-driven mindset.
• Previous experience in events Fluent in Arabic and English