CRM Data Analyst | Retail

Job Requisition ID: 172906

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role

The CRM Data Analyst is responsible for the precise and on-time execution of marketing campaigns across multiple brands. The role requires strong interdepartmental coordination to ensure that all stakeholders are kept informed about CRM business developments. Success in this role involves managing vendor relationships and optimizing the performance of email and SMS channels to boost customer engagement and revenue.

What You Will Do

Campaign Execution & Reporting

• Manage email customer communications and implementation processes, including measurement and setup for brand promotions.
• Manage SMS customer communications and implementation processes, including measurement and setup for regional brand promotions.
• Report campaign results across SMS/Email channels and provide recommendations for areas of improvement or optimization.
• Send regular, timely reports of all campaign results channel-wise (Email and SMS).
  
  

Stakeholder Management

• Manage CRM vendor relationships on behalf of the brands for campaign requests, payments, delivery tracking, and post-performance review.
• Collaborate closely with brands and relevant channels to align with main campaign messaging and optimize key performance indicators such as customer sign-ups, repeat visits, click-throughs, and revenue.
  
  

Track Performance & work on improvement plans

• Monitor key KPIs for emails and SMS, assisting brands to improve open rates, click rates, and subscription rates.
• Conduct continuous A/B tests on subject lines, content, and design to enhance email channel performance indicators.
• Monitor and improve CRM campaign deliverability rates to meet established benchmarks.
• Assess and achieve benchmark campaign conversion rates depending on campaign type.
  
  

Other campaign operations

• Merge accounts upon brand request.
• Change customer mobile numbers upon brand request.
  
  

What You Will Do

• 2+ years of CRM data analysis experience.
• Previous experience in an ECRM role or marketing profile with exposure to email/text CRM techniques.
• Retail experience would be advantageous.
• Ability to work effectively under pressure and meet established deadlines.
• Ambitious, resilient, and driven with a desire to succeed.
• Passionate with a can-do attitude.
• Strong team player capable of collaborative cross-functional work.
  
  

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