CRM Marketing Executive

Sector: Real Estate / Property Investment

Location: Dubai

Department: Marketing

Reports to: Senior Marketing Manager

Salary: 15K AED per month

Role Summary

Our Dubai-based client are looking for a digitally focused Marketing Executive, who will support the delivery of high-performing marketing campaigns that drive lead generation, brand consistency, and audience engagement. You will play a key role in managing CRM processes, building automation journeys, enhancing content output, and supporting campaigns across multiple digital channels to help our client achieve their marketing and sales objectives.

Important: You will understand how to turn behavioural data into customer triggers, analyse website behaviour to inform marketing strategy and work closely with a content team to deliver appropriate outputs across channels.

Key Performance Indicators

Execute effective digital campaigns that consistently deliver high-quality sales leads.

Support the planning, execution and monitoring of marketing campaigns and wider projects.

Maximise CRM capabilities by maintaining strong processes, automation workflows and data integrity.

Contribute to marketing projects that enhance brand consistency and drive core marketing objectives.

Responsibilities

Deliver Effective Email & SMS Campaigns

Produce email and SMS campaigns that generate quality sales leads.

Analyse the prospect database to tailor messages to audience needs and behaviours.

Manage email and SMS delivery through HubSpot to improve overall email health and engagement.

Build automated workflows in HubSpot to enhance communication and streamline the customer journey.

Monitor and report on campaign performance, providing actionable insights to management.

Develop and execute A/B testing plans to optimise campaign results.

Explore and integrate additional communication channels to expand automation and boost engagement across the sales funnel.

Create Compelling Downloadable Content

Develop strong content ideas that communicate key messages to prospective audiences.

Build and manage a pipeline of prospects engaging with downloadable content, supported by effective nurture journeys.

Collaborate with the sales team to refine and enhance content based on audience feedback.

Work closely with colleagues, agencies, and internal teams to ensure consistent, high-quality marketing materials.

Provide General Marketing Support

Support the team with social media content creation aligned to lead-generation goals.

Assist in producing content that promotes weekly investment webinars.

Develop and implement content strategies to improve SEO visibility and organic performance.

Assist with maintaining and updating website content to ensure accuracy and effectiveness.

Ensure all marketing materials follow consistent brand messaging and positioning.

Contribute Actively to Marketing Projects

Support the delivery of marketing projects as required.

Contribute to monthly, quarterly, and annual marketing planning.

Conduct market research to stay ahead of trends, competitor activity, and customer insights.

Assist in coordinating events, webinars, and wider promotional activities.

Skills / Qualifications

Highly numerate with strong logical thinking, enabling effective workflow creation and data analysis.

Driven individual with a desire to achieve lead-generation targets.

Experience in email and SMS marketing.

HubSpot platform experience (desirable).

Website development experience (desirable).

Experience planning and delivering marketing campaigns.

Website and SEO experience (desirable).

Strong stakeholder management and communication skills.

Proficient in Microsoft Office tools.

What’s in it for You?

An in-house role where you can shape and elevate how a brand is represented online.

Join a supportive, collaborative environment with a culture built on trust and quality.

Be part of a growing communications team in an organisation with purpose and integrity.

Ready to Lead with Impact?

If you’re a data-driven marketing executive looking to take ownership of quality, strategy, and delivery — while leading a high-performing team — we’d love to hear from you.