CRM Strategy & Insight Manager

About Edenred

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 60 million users and more than 2 million partner merchants in 45 countries via 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), engagement (such as gift cards and engagement platforms), mobility (such as multi-energy solutions, including EV charging, maintenance, toll and parking) and corporate payments (such as virtual cards). 

True to the Group's purpose, "Enrich connections. For good.", these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and sustainable mobility.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2024, thanks to its global technology assets, the Group managed close to €45 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good, DJSI Europe Index, DJSI World Index, and MSCI Europe.

The UAE Context

Edenred UAE is a fast growing payroll service provider serving more than 15,000 business and more than 2.5 million unbanked employees. We service over 10 banks and 20 financial institutions. We offer a unique value proposition for companies to manage their payroll and for employees to receive their salaries and use it in the simplest way offering multiple value added services via our mobile app (money transfer, mobile recharge and card services)

We are a purpose-driven company whose values are the foundation for how we conduct business every day. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom driving the financial inclusion of the unbanked population by offering the best product experience and services.

About The Role

The CRM Strategy & Insights Manager ensures every campaign and journey delivers measurable business impact.

You will translate data into actionable insights, guide campaign optimization, and strengthen the connection between marketing activity, customer behaviour, and revenue outcomes.

This role manages the CRM Manager and sits within the Marketing team, working closely with Product Marketing Managers and the Brand Manager.

Position Scope

Here are just a few of the ways you'll make an impact:

• Lead performance analytics — track, interpret, and improve campaign and journey KPIs to ensure marketing investment translates into measurable engagement, retention, and revenue growth.
• Build insight frameworks — develop clear reporting dashboards on databricks and powerBI that make performance trends visible and actionable and show impact real time.
• Lead testing and optimization strategy — define testing logic (A/B, timing, channel mix), monitor journey health, and guide personalization strategies.
• Turn data into decisions — Present data-driven recommendations to PMMs and Brand to improve engagement, retention, and ARPU.
• Ensure data integrity: Partner with the Data team to validate datasets, maintain consistent KPI definitions, and application of the experimentation framework.
• Mentor and guide the CRM Manager: Provide direction on strategy, targeting logic, and performance priorities to ensure flawless operational delivery.
• Partner with Product Marketing & Brand — evaluate campaign impact, test new approaches, and ensure every initiative is backed by insight rather than intuition.
• Champion data-driven marketing culture — coach marketers on reading dashboards, interpreting results, and using insights to refine messaging and targeting.
• Report to leadership — deliver monthly campaign impact reports and strategic recommendations highlighting opportunities for growth and efficiency.
  
  

How Your Success Will Be Measured

• Campaign ROI uplift: +12-15 % through data-driven optimization
• Journey conversion improvement: +8-12 % via continuous testing
• Monthly campaign dashboard and insight reviews
• Adoption of data-driven optimization recommendations by PMMs and Brand team
  
  

Required Skills & Profile

Here are the qualities that will make you a perfect fit:

• Bachelor’s degree in Business Analytics, Data Science, Statistics, or a related quantitative field.
• 5+ years of CRM, marketing intelligence, or growth analytics experience in digital or fintech environments.
• Advanced ability to build, interpret and visualize data from Databricks, Power BI, or equivalent BI tools.
• Strong understanding of lifecycle marketing, segmentation, and personalization strategies.
• Proven experience managing CRM platforms (Clevertap, Braze, or similar) at a strategic level.
• Excellent communication skills; able to present data narratives to senior leadership.
• Collaborative mindset; capable of guiding and upskilling execution-focused CRM team members.
• SQL experience
  
  

Nice-to-have

• Experience in B2C mobile apps, e-commerce, or subscription-based business models.
• Familiarity with experimentation frameworks and marketing attribution modeling.
  
  

This is your chance to join a company that's on a mission to change the world and make a real impact on our growth story. Are you ready to step up to the challenge?

We offer a work environment that's as fun as it is challenging, recognized three times as "Best Place to Work".