Digital Analytics Lead

Minimum Experience and Knowledge:

· Bachelor's degree in a relevant field (e.g., Business, Marketing).

· Proven experience of 8+ years as a Digital Analytics Lead or similar role

· Proficiency in digital analytics tools such as Google Analytics, Appsflyer or similar platforms.

· Experience working closely with technical teams to implement tracking requirements.

· Excellent analytical skills with the ability to translate complex data into clear, actionable insights.

· Solid understanding of A/B testing, user journey analysis, and UX performance measurement.

· Strong communication skills to influence and present to both technical and non-technical stakeholders.

· Proven ability to manage multiple priorities independently and deliver high-quality outputs within deadlines.

· Certified Google Analytics professional

· Project management skills and ability to prioritize and manage up effectively.

· Data-driven storytelling skills – you create and deliver compelling presentations with outstanding visuals

· Strong Web Analytics proficiency is required – A/B testing / usability / UX etc.

Behavioral:

- Works well cross-functionally to drive tangible business outcomes leveraging analytics.

- Highly motivated self-starter who is adaptable, detail-oriented, and proficient at multi-tasking in a fast-paced environment

- Collaborate closely with other members of our Product/Data & Analytics team on leveraging data across key customer journeys and interactions to inform insight and analysis.

- Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to non-technical stakeholders.