Digital Marketing & Communications Specialist

Requistion ID: 80853

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina, USA. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

Working At Dentsply Sirona You Are Able To

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Digital Marketing Specialist - MEA and Turkey

• Supports to Marketing Manager in developing regional and country marketing plans; in partnership with key commercial stakeholders .
• Digital Transition and Support Training within the region. Rollout of the Digital Training Software – Percolate and Sprinkler
• Project Management with the Corporate Digital Team.
• Update and Maintenance of the ShowPad App, Awareness and User Training .
• Co-ordination and delivery of a cohesive and comprehensive regional/local marketing communications plan achieved by active liaison across the marketing team to determine requirements and priorities
• Gathers insights to support marketing communications planning, develop and implement a Communications Plan.
• Coordination of marketing activities that utilise the full range of communication media (web, print, emedia, social media etc.) to maximise efficiency and output across GBU portfolios.
• Implement and track campaign activity through use of appropriate tools.
• Coordinate with Corporate (structure) and colleagues (content) to deliver an effective website(s) in required language.
• Maintain and Prioritise a database of marketing tools necessary for dealer and internal sales process
• Coordinate the implementation of the Dentsply CRM system across the region
• Development of marketing output and new initiatives that fully utilise the CRM system
• Executes tactical activities to support regional and country plans
• Execution of regional and country marketing plans working closely with the Regional Marketing/CE Leader.
• Use of global infrastructure (web, branding, collateral) in the local markets to execute in market strategy
• Creation of local and country specific content / activities seeking agreement from GBU via the Regional Marketing/CE Leader
• Utilise the region and countries CRM system to build targeted campaigns to support country plans
• Communicate to customers and dealers regarding updates, new products etc. as agreed with the Regional Marketing/CE Leader
• Support the training of sales team to ensure required knowledge is known – including, but not limited to, product information, product positioning vs competitors
• Sales Team support - product knowledge and Dual calling to understand the needs of the sales team and customers
• To be an active part of a project team for events
  

Software Experience Which Is a Must

• Eloqua (Email Automation), Sprinklr (Social Media Management), Percolate (Campaign Planning), ShowPad App (backend), ServiceNow (IT ticketing system)
• Social Media Channels: Facebook, Instagram, LinkedIn, YouTube
• Adobe Enterprise Management (AEM) - website management
• SFDC Lightning - with the integration of lead gen initiative to sync Eloqua + SFDC
• Creative tools – Canva, Adobe etc.
  
  

This is not an exhaustive list of duties and is subject to review on a regular basis.

DentsplySirona is an Equal Opportunity/ Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in DentsplySirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to [email protected]. Please be sure to include “Accommodation Request” in the subject.