Digital Marketing Manager

Emirates Palace Mandarin Oriental, Abu Dhabi is looking for a Digital Marketing Manager to join our Marketing team.

Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.

Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.

Emirates Palace Mandarin Oriental, Abu Dhabi is the definition of an unrivalled Arabian fantasy. From a 1.3km pristine private beach, landscaped pools and a private marina overlooking a natural bay, the hotel is located in the heart of Abu Dhabi and perfect for a once-in-a-lifetime holiday or for events and meetings that make a statement, with some of the city’s largest hotel conference centres. Emirates Palace, Abu Dhabi offers award-winning 5-star luxury hospitality and authentic local experiences with 390 luxurious rooms and suites along with award-winning culinary cuisines.

About The Job

Based at the Emirates palace Mandarin Oriental, Abu Dhabi within the Sales & Marketing department, The Digital Marketing Manager is responsible for developing and implementing the digital marketing strategies to increase online presence and improve marketing and sales efforts of the hotel and other revenue streams. He/ she is also responsible for online content management, social media management, seeking online marketing opportunities and managing the company´s website and web traffic. The Digital Marketing Manager works closely with the commercial team, revenue, food & beverage, spa, rooms to develop and execute the digital and commercial activities. The Digital Marketing Manager reports to the Director of Marketing & Communications.

As a Digital Marketing Manager, you will be responsible for the following duties:

• Enhance the hotel’s marketing and sales efforts via all e-commerce opportunities
• Increase the digital marketing engagement of the hotel and to meet the key performance indicators (KPIs) set by the corporate team and owners
• Ensure compliance with the corporate identity guidelines on the MO.com website
• Be the guardian of the hotel's digital media platforms
• Manage the hotels various social media strategies and executions
• Manage the social media paid campaign and organic content creation
• Propose and develop digital media campaign (for brand building and for tactical offers) to help achieve digital media exposure and to drive the revenue
• Strategies and execute the 360 digital marketing campaigns to promote the various revenue streams of the hotel
• Manage the lead the digital marketing execution with the appointed agencies for the performance marketing and social media marketing
• Coordinate direct marketing with business partners
• Promote marketing channels, including GDS and MO reservations
• Market research & evaluate the online presence, including search engine optimization, partners, links, online promotions and premium partners’ website updates
• Monitor the hotel’s online presence on travel portals such as Expedia, Booking.com, and TripAdvisor and ensure regular updates are done.
• Explore the digital marketing opportunities through the online partners including Expedia, Booking.com and TripAdvisor.
• Strategize and produce the digital assets for the performance marketing campaigns in line with the brand and creative guidelines
• Introduce the various digital marketing ecommerce related tools and platforms for improving the productivity and efficiency.
• Regular reporting and assistance with the marketing plans and strategies to drive the results
• Working closely with the MOHG branding and digital team to execute the various projects in line with the brand guidelines.
• Assist in developing, maintaining and managing annual marketing budget and expenses, related to the digital marketing and ecommerce.
  
  

As a Digital Marketing Manager, We Expect From You

• Degree holder in Marketing or eCommerce Management or related discipline
• At least 10 years solid experience in similar capacity, preferably in luxury hospitality field
• Excellent communications skills, articulate and compelling communication style
• Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
• Creative and strategic skills to plan and executive the digital content creation and execution
• Proven track record with project management skills
• Capable of creative thinking, working with flair and imagination
• Excellent analytical and strategic leadership skills to lead the digital marketing opportunities for the hotel
• Ability to work in a multicultural environment and adapt to the needs of the commercial team
• Better understanding of the hospitality industry and the commercial opportunities to drive total revenue management
• Strong proficiency in both verbal and written communication in English
  
  

Our commitment to you

• Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
• MOstay. When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• Heath & Colleague Wellness. Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
• Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
  
  

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