Digital Marketing Officer
TALENTMATE
Date: 13 hours ago
City: Abu Dhabi
Contract type: Full time
Job Description
Synopsis
The PPC Officer will be responsible for planning, implementing, and managing search engine marketing campaigns to drive website traffic, flight bookings and revenue. They will work closely with the other areas of Digital Acquisition including SEO and paid media channels, as well cross-functional teams in Digital & Ecommerce, to align PPC activities with business goals and objectives. The PPC Officer will ensure adherence to best practices, implementation of effective bidding strategies and apply optimisation techniques to consistently maximise airline revenue.
Accountabilities
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
To learn more, visit etihad.com
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
Job Details
Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Abu Dhabi Company Website: http://www.etihad.com Job Function: Sales Company Industry/
Sector: Airlines and Aviation
What We Offer
About The Company
Searching, interviewing and hiring are all part of the professional life. The TALENTMATE Portal idea is to fill and help professionals doing one of them by bringing together the requisites under One Roof. Whether you're hunting for your Next Job Opportunity or Looking for Potential Employers, we're here to lend you a Helping Hand.
Report
Disclaimer: talentmate.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [email protected].
Synopsis
The PPC Officer will be responsible for planning, implementing, and managing search engine marketing campaigns to drive website traffic, flight bookings and revenue. They will work closely with the other areas of Digital Acquisition including SEO and paid media channels, as well cross-functional teams in Digital & Ecommerce, to align PPC activities with business goals and objectives. The PPC Officer will ensure adherence to best practices, implementation of effective bidding strategies and apply optimisation techniques to consistently maximise airline revenue.
Accountabilities
- Plan, execute, and manage paid search campaigns across multiple platforms including Google, Bing, Yandex, Naver, Yahoo Japan, Baidu, 360 & Sogou.
- Support digital campaign managers in ensuring search campaigns are delivered according to the schedule and within set budgets.
- Work collaboratively with the in-house Digital Acquisition team, vendors and agency to deploy a customer-centric approach to digital marketing; relevant and effective across all digital customer touch-points.
- Aggregate and analyse data, generating cross-platform reports for digital marketing activities.
- Monitor and measure SEM activity using available analytics tools, such as Adobe/Google, deriving data-driven insights to inform actions and optimisations.
- Track and monitor digital performance budget spends ensuring budgets are not overspent, modifying spend where necessary.
- 4 plus years or Minimum 3 years of experience working in a client or agency PPC role, airline experience desirable.
- Bachelors degree in Marketing, Communications, Business, or a related field.
- Experience of managing PPC budgets in excess of 1m USD annually
- Platform certification in SA360, Google Campaign Manager, Google Ads and Google Analytics
- Understanding of SQL and Javascript in to support teams responsible for web/app implementation with PPC requirements.
- Extremely proficient in Excel. Experience of using DataStudio, Power BI or similar analysis tools is also preferable.
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
To learn more, visit etihad.com
Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.
Job Details
Role Level: Mid-Level Work Type: Full-Time Country: United Arab Emirates City: Abu Dhabi Company Website: http://www.etihad.com Job Function: Sales Company Industry/
Sector: Airlines and Aviation
What We Offer
About The Company
Searching, interviewing and hiring are all part of the professional life. The TALENTMATE Portal idea is to fill and help professionals doing one of them by bringing together the requisites under One Roof. Whether you're hunting for your Next Job Opportunity or Looking for Potential Employers, we're here to lend you a Helping Hand.
Report
Disclaimer: talentmate.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [email protected].
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