Digital Marketing Strategist

Job Overview

The Digital Marketing Strategist is responsible for developing, executing, and optimizing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role requires a balance of creativity, analytical thinking, and technical expertise to ensure that all marketing initiatives align with business goals. The ideal candidate is a strategic thinker with a deep understanding of digital channels, audience behavior, and performance analytics.

Key Responsibilities

Strategic Planning & Execution

• Develop data-driven digital marketing strategies aligned with the company’s objectives and target audience.
• Plan and oversee integrated campaigns across channels such as SEO, SEM, email marketing, social media, and content marketing.
• Identify growth opportunities, set KPIs, and define success metrics for campaigns.
• Ensure consistency in brand voice, messaging, and visual identity across all digital platforms.
  
  

Campaign Development & Optimization

• Work with marketing specialists to create compelling campaigns that drive engagement and conversions.
• Oversee campaign budgets, timelines, and deliverables.
• Monitor performance and adjust strategies in real time to improve ROI and overall effectiveness.
• Conduct A/B testing to refine messaging, creative, and targeting.
  
  

Analytics & Insights

• Use data tools such as Google Analytics, HubSpot, and social media analytics platforms to track and interpret campaign results.
• Analyze customer behavior, website performance, and conversion paths to improve marketing effectiveness.
• Prepare performance reports and present insights to senior leadership with actionable recommendations.
  
  

Collaboration & Leadership

• Partner with cross-functional teams including content, design, sales, and product to ensure cohesive strategy execution.
• Provide guidance and mentorship to junior marketers and campaign managers.
• Coordinate with external agencies or vendors to manage specialized projects such as paid advertising or creative production.
  
  

Market & Competitor Research

• Conduct market analysis and competitor benchmarking to identify digital trends and best practices.
• Monitor industry developments, emerging technologies, and platform algorithm updates.
• Recommend new tools, channels, and approaches to maintain a competitive advantage.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–7 years of experience in digital marketing, with at least 2 years in a strategic or managerial role.
• Proven success in developing and managing multi-channel marketing campaigns.
• Strong understanding of SEO, SEM, email marketing, and paid media strategies.
• Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and CRM systems (e.g., HubSpot, Salesforce).
• Exceptional analytical, project management, and communication skills.
  
  

Preferred Skills

• Experience with marketing automation and CRM integration.
• Knowledge of customer journey mapping and lifecycle marketing.
• Familiarity with data visualization tools (e.g., Google Data Studio, Power BI).
• Creative mindset with a keen eye for emerging digital trends.
  
  

Key Performance Indicators (KPIs)

• Growth in qualified leads and conversions from digital channels.
• Increase in ROI and reduction in cost-per-acquisition (CPA).
• Improved brand visibility and engagement metrics.
• Achievement of campaign goals within defined timelines and budgets.