Digital Marketing Support Manager - #24912

Farah Experiences

Date: 1 week ago
City: Abu Dhabi
Contract type: Full time

The digital support manager will be in charge of the below tasks on a regular basis –

  • Suggest ideas for the digital and e-commerce strategy while also contribute towards the creation of the strategy document(s)
  • Follow up with various teams and stakeholders on strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
  • Extract data and analyze it with the support of the line manager. Suggests analysis worth conducting.
  • Timely and qualitative execution of website content and conversion optimization projects. With the help of the line manager, identify areas of improvement in the website performance, using gathered data
  • Regularly perform benchmark of other digital channels and highlight key insights to the management
  • With the help of the line manager, create insights from digital data, to help the department better understand digital channel visitors
  • Produce accurate and timely reporting. Maintain existing tools and build new tools on demand. Suggest new reporting.
  • Execute data collection projects and perform checks when required
  • Identify technology gaps and assess technology needs with the help of the line manager
  • Report and summarize technology trends benchmarked on request
  • Understand overall technology environment and how it impacts the digital channels and end customers
  • Understand our audience and actively participate in UX and UI projects
  • Participate and report back on internal testing of digital releases
  • Organize and report on end customer testing of digital releases
  • Give clear and precise requirements to IT to deliver projects and manage delivery
  • Develop win-win partnerships with both internal and external stakeholders that support the delivery of projects
  • Engage with e-commerce teams of other assets on Yas Island, when required by line manager to deliver a project
  • Challenge content provided to ensure it is compelling. Deliver content updates and edits within the timelines provided
  • Proactively perform assessment to recommend fixes
  • Give clear directions on expected content for the web pages
  • Execute digital marketing campaigns actions as instructed and alert on gaps between the acquisition strategies and the content and experience available on digital channel
  • Execute CRM actions as per instructions and ensure quality of the CRM execution
  • Execute SEO/SEM configuration as per instructions and alert on any identified gaps
  • Maintain existing tools and coordinate implementation of new ones in autonomy
  • Raise purchase requests on-time, with all required information and track in autonomy procurement process for procurement to be delivered in a timely manner
  • Adopt a positive attitude and embrace department culture




  • Minimum Bachelor's degree in marketing or digital marketing
  • Demonstrable experience leading and managing initiatives related to ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
  • Working knowledge of enterprise CMS†and GA4
  • Knowledge of the latest SEO strategies and techniques


  • Experience with basic coding / code analysis is an advantage
  • Experience in using Invision, Adobe XD or Figma or Sketch is an advantage
  • Experience in Adobe Creative Cloud apps is an advantage
  • Fluency in English is a must and Arabic is an advantage but not mandatory

Years of Experience


3-5 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)



  • Ability to simplify and share technical discussions to business teams and vice versa
  • Ability to foster professional relations across various brands and functional teams within the destination
  • Ability to craft and present impactful presentations
  • Ability to craft UX / UI / Dev agency briefs
  • Ability to work in a multi-cultural, multi-geography environment


Avid leisure traveler & digital consumer


  • Create Smiles
  • Share What You Know
  • Deliver Excellence
  • Work as One
  • Leads With a Shared Vision
  • Build Proactive Partnerships

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