Digital Product Analyst

At Sephora, we stand together, and we stand for something more. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. We embrace uniqueness, unleash creativity, and pursue progress every day. Sparked by energy and excitement, our passion is contagious. We are united by a common goal - to reimagine the future of beauty.

Reimagine your future, with Sephora.

Position Purpose

The Digital Product Analyst will work closely with the Product Owner to analyse the opportunity, estimate the business value, find the complexity & dependencies in building solutions, prioritizing the backlog to maximize the value and present data driven insights to aid in strategic decision making. The candidate will actively participate in building a data driven product roadmap, facilitate writing the user stories and acceptance criteria and track performance of the product features.

Key Accountabilities

• Define metrics, drive roadmaps, and uncover opportunities to improve our products.
• Have a strong bias towards action and have demonstrated success in using analytics to drive business impact.
• Liaise between key business stakeholders, technology team, managing communications, prioritization and delivery.
• Ensure that features and enhancements are delivered within the agreed budget by managing burndowns and reconciliations with the lead developers.
• Establish and maintain relationships with third parties/vendors.
• Create and maintain comprehensive product documentation.
• Scope and prioritize activities based on business value, customer impact and ROI.
• Have a deep understanding of user experience and platforms, identify and fill product gaps and generate new ideas that grow market share, improve product experience and drive growth.
• Act as a product evangelist to build awareness and understanding.
• Own and drive the digital product strategy for retail merchandising areas.
• Translate product strategy into detailed requirements and prototypes.
• Maintain brand guidelines across all digital platforms.
• Develop actionable reporting and insights on product performance.
• Identify emerging digital trends in retail merchandising.
• Identify and resolve development and product roadblocks in coordination with IT support and business teams.
• Manage the ongoing development pipeline ensuring that development tasks are responded to in a timely manner and key priorities are addressed.
• Work in an agile environment, develop sprints in partnership with the lead developers and manage the product backlog.
• Create program increments and rollout changes using Agile release trains (ART).
• Support with problem-solving, whether it be technical or UX.
• Drive the end-to-end roadmap for multiple, bi-weekly planned releases and unplanned hotfix releases.
• Be the owner of solutions, products, and capabilities end to end.
• Expert domain knowledge of the product/function with a clear data-driven understanding of how our users interact with our product.
• Participate in testing of product releases to ensure that the requirements were interpreted correctly.
• Perform exploratory data analysis to define product improvement features that can drive business value.
  
  

Skills, Experience And Personality

• 5+ years proven experience working as Digital Product Owner or in a similar role.
• In-depth knowledge of waterfall, scrum and agile software development methodologies.
• Working knowledge of product development architecture.
• Proficiency in the use of analytic tools and strong analytical thinking.
• Proficient with analytics tools such as Google Analytics, GA4, big query, Excel.
• Develop product / data science solution specs for the technical team to develop solutions.
• Identify product gaps needed to solve real-world issues that our customers/businesses are facing.
• Familiar with UX best practices and a track record of effective working relationships with designers and developers
• Working in an Agile environment using industry best practices & management tools like JIRA to deliver projects.
• Working closely with development teams to map out requirements, solutions, and plans in an agile manner Understanding of design quality standards.
• Consulting with and communicating with diverse people across the business, especially, IT and business stakeholders.
  
  

Most importantly, She/he needs to live and breathe the Sephora Culture, DNA and Employee Value propositions (EVP) with a passion for people and making a difference. She/he need to have excellent authentic communication and influencing skills and be energized by working in a fast paced, dynamic environment.