Digital Product Development Manager - #57862


Date: 1 week ago
City: Dubai
Contract type: Full time

Digital Marketing Expertise and Product Development

  • Lead the development and launch of innovative digital tools using Ipsos data and technology solutions.
  • Focus on integrating cutting-edge services like social listening, influencer marketing, and other relevant areas into new Ipsos products.
  • Maintain a deep understanding of current digital marketing trends and the evolving media landscape, particularly in e-commerce, influencer marketing, social listening, and the gaming industry.
  • Utilize relevant data and analytics tools to extract insights to inform product design and development.

Industry Knowledge and Market Expansion

  • Stay abreast of digital marketing trends and identify emerging opportunities in the market.
  • Conduct research and analysis to identify target markets and potential clients for new Ipsos digital marketing tools

Client Management and Relationships

  • Build and manage strong relationships with mid to senior-level client stakeholders to understand their needs and challenges.
  • Demonstrate the value proposition of new Ipsos digital marketing tools through presentations and data-driven insights.
  • Partner with clients to pilot and test new tools, gathering feedback for ongoing refinement and improvement.

Decision-Making Performance and Project Leadership

  • Develop and maintain comprehensive project plans outlining key milestones, deliverables, and timelines for the development and launch of digital marketing tools.
  • Lead project teams responsible for developing, testing, and launching new digital marketing tools.
  • Make data-driven decisions based on market research, client feedback, and performance metrics.
  • Track KPIs for new tools and adjust strategies accordingly.
  • Act as a liaison between different teams to facilitate seamless integration of product features, functionalities, and marketing strategies.

Additional Responsibilities

  • Identify and target prospects within the digital space using effective techniques.
  • Provide ongoing support and training to clients on using new Ipsos digital marketing tools effectively.


  • Bachelor’s or master’s degree in a relevant field.
  • A minimum of 5-7 years' experience in digital domains, preferably with a prominent media entity or reputable local digital agency (candidates from outside the region will be considered).
  • Demonstrated success in developing and implementing digital marketing tools or strategies, preferably in areas like social media, influencer marketing, e-commerce, or gaming.
  • Experience with market research, data analysis, and utilizing insights to inform product development decisions.
  • Proven track record of building and maintaining client relationships, particularly with mid-level to senior stakeholders


  • Strong understanding of digital marketing trends, technologies, and best practices.
  • Proficiency in using data analytics tools and platforms to extract insights and measure performance.
  • Excellent communication and presentation skills, with the ability to convey complex concepts to diverse audiences.
  • Leadership skills, including the ability to motivate and inspire teams, make data-driven decisions, and drive projects forward.
  • Relationship-building skills to foster strong connections with clients and internal stakeholders.
  • Creative thinking and problem-solving abilities to drive innovation in product development.
  • Adaptability and willingness to learn new tools and techniques as the digital marketing landscape evolves

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